Trends come and go, but it always remains fashionable. Its secret lies in its ideal proportions: it is perfect like a tuxedo, which makes every man look good, and timeless like the little black dress, which makes every woman look elegant. Tank by Cartier celebrated its 100th anniversary. Yet, its style is still surprising today.
Rolex opened the Baselworld 2017 edition with a series of changes that seem to draw away from the relatively austere tradition of the brand. Is the King ready to abandon the conservative crown to become an assertive innovator? The collection launched this year seems to confirm this hypothesis.