Louis Erard adds two dial variations to its first integrated bracelet model: Mauve, soft and luminous with an oblong pill pattern, and Forest, deeper and more graphic with a horizontal lined texture.

The Alpina’s Startimer Pilot Chronograph Automatic IFR is the world‑first mechanical tool watch built for real pilots, not just the romance of aviation.

The new five Reloaded models form a collection that honors the Big Bang’s origins while pushing its design language into the next era.

Vacheron Constantin presents four new Overseas references: the Overseas Dual Time Cardinal Points, entirely crafted in titanium.

The Chronomat returns with subtle but powerful updates, still instantly recognizable by its signature rider tabs and unmistakable Rouleaux bracelet.

Limited to just 250 pieces, the watch is conceived as a professional instrument for elite pilots who demand absolute reliability.

Ralph Lauren introduces a new addition to its iconic collection of timepieces: the Preppy Bear watch, a celebration of the quintessential Ralph Lauren collegiate aesthetic.

Geneva-based manufacturer Frédérique Constant joins forces once again with Spanish artist Felipao to unveil their second collaboration: the Classics Carrée Felipao – Blush Edition.

This year, the Geneva‑based house unveils the Maestro GC Sport Tennis White, a limited edition of 200 pieces that pays tribute to tennis tradition while pushing the boundaries of ergonomic and technical innovation.

The Submersible GMT PAM01495 is a Skeletonized tool watch, for real-world use, the Italian watchmaker says.