At Geneva Watch Days 2025, TAG Heuer lays out its future in crystal-clear terms. Unveiling two headline-grabbing debuts, the maison leaps ahead on all fronts—technical ingenuity, aesthetic flair and peak performance. First, the TH-Carbonspring models shatter conventions with their pioneering carbon-composite hairsprings, redefining precision and robustness. Then, the Carrera Astronomer showcases the brand’s mastery of horological poetry, pairing celestial complications with exquisitely sculpted lines. United, these launches embody TAG Heuer’s unwavering credo: every watch is Designed to Win.

Just in time for Geneva Watch Days, Perrelet is presenting two new creations in a delicate ice blue shade: “turbine carbon ice blue” and “turbine titanium ice blue”. Inspired by The Grande Dixence, the highest gravity dam in the world, located in Switzerland, the timepieces add a new stylistic interpretation to the iconic turbine line.

[vc_row][vc_column][vc_column_text]Eternal and precious, gold has been a hallmark element of Bulgari since the Art Deco era, intricately woven into the fabric of its audacious horological narrative. At LVMH Watch Week 2024, the radiant glow of this exquisite metal elevates the daring classicism of Bulgari Bulgari, reveals the jeweled splendor of Lucea, and infuses the revolutionary elegance of Octo Finissimo with a singular grace. “The greatest challenge is to give shape to an emotion,” Jean-Christophe Babin, CEO of Bulgari, reveals in ‘Bulgari Beyond Time’, “especially when that emotion is measured in time.” In the quest to capture timelessness, is there any substance that surpasses gold – so precious, mystical, and legendary –