Another unexpected move in watchmaking industry: Audemars Piguet announced the withdrawal of its partnership with the prestigious luxury watch fair SIHH (Salon International de la Haute Horlogerie).
During SIHH, Jaeger-LeCoultre hosted an exceptional gala evening to launch its new elegant sport collection for men, Jaeger-LeCoultre Polaris. Brand Ambassador Benedict Cumberbatch, who embodies the elegant and active man of today, joined the Maison in the celebrations. Deputy CEO Geoffroy Lefebvre welcomed friends of Jaeger-LeCoultre from all around the world: Boran Jing, Diego Luna, Joseph Chang, Sunny Wang, Jorge Viladoms, Rebecca Ferguson, Ellie Bamber, Milos Bikovic, Bruno Van Enck and Sophie Hunter.
We enjoyed what we saw at Baselworld this year, when the venerable fair also celebrated its 100th anniversary. We usually see so many watches, so many jewels and we speak to so many people, that, afterwards, everything tends to become really hazy. Especially when the watches are copies of previous copies – as it happened last year and two years ago – and you can’t even tell the original from its copies, and you don’t realize where the story actually started from. This March, however, things were different, so that now I can say, in all sincerity, that almost every watch brand made a positive impression on me with the