For the second consecutive year, Geneva provided the setting for Lifetime magazine’s annual celebration of fine and exceptional watchmaking: the Lifetime Awards – The Gala Dinner.

In Geneva, surrounded by the brands and the personalities shaping the next chapter of horology, the story of time continues with the 11th edition of the Lifetime Awards Gala, set to take place on the 27th of October.

As wealthy collectors are well aware, making a profitable investment in a new haute horlogerie piece is akin to playing the lottery.

As always, my discussion this year with Christian Selmoni, Vacheron Constantin’s Style & Heritage Director, was a treat and a joy; a very informative, special and exciting walk among this year’s launches. And what a year for Vacheron Constantin, which is just turning 270 years younga.

More than a century on, the Looshaus is now a protected building, finely restored and in the care of the Schullin family, who have opened a superb watch and jewellery store within it.

In the world of watchmaking, we have seen a lot in recent years: the immense popularity of sporty, elegant steel models, the return of grand complications, and mini versions of famous models. This year, the icon of Generation Z is the extravagant gold watch known as the 'geezer watch'.

Tennis is the fourth most popular sport, with around one billion fans worldwide. It is only surpassed in number of fans by ice hockey, football and cricket.

I was always mesmerised by my grandmother’s Art Deco watch – a dazzling gold piece with a bracelet featuring a geometric pattern, powered by a small hand-wound mechanical movement that ticked with a precision that was sufficient for her needs.

In the heart of Geneva, beneath the chandeliers of the historic Hotel d’Angleterre, LIFETIME MAGAZINE hosted its 10th Gala Dinner on 28 October: a celebration of horological artistry, innovation, and timeless elegance.