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In the rarefied world of independent watchmaking, where tradition and innovation often collide, De Bethune stands as a beacon of avant-garde creativity and technical brilliance. Founded in 2002 by David Zanetta, a passionate art collector, and Denis Flageollet, a master watchmaker with a lineage deeply rooted in horological excellence, De Bethune has carved out a unique niche in the haute horlogerie landscape. The brand is an outstanding example of the power of independent thinking, combining futuristic design with centuries-old craftsmanship to create timepieces that are as much works of art as they are instruments of precision.


The year 2024 is behind us and I don't think it will be missed by many people in the watch industry. It can be described in one word: stagnation. But when one thing ends, another begins, so forecasts are piling up in the media, as they usually do in January. What does 2025 have in store? We’ll see. I'm looking forward to seeing the anniversary watches.


Some of us will soon be watching records being broken at the Olympics in Paris. And, as always, there will be champions and dark horses among the competing athletes. It's similar with breaking records in the watch industry – we also have ‘sure winners’ and those who surprise us, and it's been getting more and more interesting lately.