For those who are not familiar with the watch industry, the news below – as breaking as it may be – is probably of little interest.

12 new watch winders hand-crafted in Paris, with colours and codes that will quench fans’ thirst for Pepsi, Coke and other delights.

I never saw it coming.

Sometimes I find it more difficult to write about watches today than I did 15 years ago.

I've recently conducted an experiment on a few friends. I asked men and women to briefly describe the difference between a women's and a men's watch.

At first glance, the new J12 introduced in 2019 by Chanel may not look very different from the original model launched in 2000.

Lifetime - Collectible Watch Stories took off without my even realizing it.

I DON’T THINK I AM EXAGGERATING WHEN I SAY THIS IS AN UNPRECEDENTED TIME IN THE WATCHMAKING INDUSTRY.

Lifetime Magazine is the magazine that brings you both the poetry and the technicity of fine watchmaking. And it has her own story.