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I DON’T THINK I AM EXAGGERATING WHEN I SAY THIS IS AN UNPRECEDENTED TIME IN THE WATCHMAKING INDUSTRY.

I don’t think there is a single brand in the Richemont Group that has not changed its CEO lately; appointments are made, but they are (usually) not announced, dismissals are announced in a laconic manner, the Swatch Group decided to leave Baselworld (18 brands at once, if I’m not mistaken), Richard Mille and Audemars Piguet are leaving the Geneva SIHH, brands are fed up with influencers, but are reluctant to break up with them, because, in fact, brands know that, whatever happens, they must attract millennials. Only they don‘t know how.

Patek Philippe plunged into lnstagram, and Hublot made a  watch  in  collaboration  with Nicky Jam – “Who is Nicky Jam?”, I thought. In my circles, nobody knows anything about Nicky Jam. I searched him on lnstagram. As it turned out, he is a latino artist with nearly 26 million followers; more, much more than Romania’s population.

The world is changing. Yuval Harari said in o recent, intensely disseminated cuticle, thot there wilt be mojor end even cotoctysmic changes for our children, who will have to change and reinvent themselves repeatedly, to be able to survive. He estimated that these galloping changes will be felt in about 2050. I believe he was mistaken, and they will actually come faster, much faster, during our own career and life – us being the 40-year olds, who, from mony points of view, do not reolly understood what is happening around us anymore.

It is obvious that the world —  the watchmaking world and  the  world in general — is currently undergoing a changing process, it is going through the birth pangs,  and  something will come out. What? It remains to be seen.

Until then, I invite you to read our beautiful, interesting, analytical, critical, explanatory, narrative Lifetime – Collectible Watch Stories magazine. I believe it also helps understanding the surrounding world.

LET US USE OUR TIME WISELY!

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