Rolex opened the Baselworld 2017 edition with a series of changes that seem to draw away from the relatively austere tradition of the brand. Is the King ready to abandon the conservative crown to become an assertive innovator? The collection launched this year seems to confirm this hypothesis.

A visit to A. Lange & Söhne manufacture, one of the most exclusive haute horlogerie brands, takes you back to the artisanal past of this high-class watchmaking house, while also projecting you to a robot-dominated future.