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During SIHH, Jaeger-LeCoultre hosted an exceptional gala evening to launch its new elegant sport collection for men, Jaeger-LeCoultre Polaris. Brand Ambassador Benedict Cumberbatch, who embodies the elegant and active man of today, joined the Maison in the celebrations. Deputy CEO Geoffroy Lefebvre welcomed friends of Jaeger-LeCoultre from all around the world: Boran Jing, Diego Luna, Joseph Chang, Sunny Wang, Jorge Viladoms, Rebecca Ferguson, Ellie Bamber, Milos Bikovic, Bruno Van Enck and Sophie Hunter.


This year, the Saxon Manufacturer is the main partner at the world’s largest public film festival, Berlinale. With this special occasion, Glashütte Original prepared an exclusive photo shooting with its creations in the most important film sets in the world. The photographic expedition, entitled “Movie Capitals of the World” ends right on time for the opening of the Berlin International Film Festival on February 15, 2018.


IWC Schaffhausen celebrated its 150th birthday and the launch of its Jubilee collection with a gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests participated in the event, including IWC brand ambassadors and global stars such as actors Cate Blanchett, Bradley Cooper and James Marsden, as well as sports personalities Valtteri Bottas and David Coulthard.


In November 2017 in Geneva, in front of an audience composed of leading personalities and representatives of the Swiss watch industry, the 2017 Grand Prix d’Horlogerie de Genève unveiled its prize list, including the Innovation Watch Prize awarded to Zenith for its Defy Lab. A fitting reward for the world’s most accurate watch, with which Zenith is writing its future.