In homage to the second largest and second longest river in Europe, Breitling is launching its Superocean Automatic 42 Blue Danube Edition, limited to 100 pieces.

Like no other river on earth, the Danube flows through 10 countries and is one of the oldest and most important European trade routes. The different shades of blue of the Danube were the inspiration for the color scheme of the Superocean Automatic 42 limited edition, with the blue hands representing the Danube stream on an anthracite dial. The limited-edition marker “One of 100” and the name “Blue Danube Edition” are engraved on the caseback, making it a real collector’s item. Its stainless-steel case and blue rubber strap are comfortable to wear and suitable for water-based activities. Broad hands and indexes in luminescent Super-LumiNova® allow for easy underwater readability. Its scratch-proof ceramic bezel will never wear or fade. With a water-resistance of up to 300 meters, it is the perfect companion for sporty adventures in the water.

The Superocean Automatic 42 Blue Danube Edition is only available in Austria and Eastern Europe.


The redesigned Superocean retraces the pared-down aesthetic of the original Superocean Slow Motion from the 1960s and 1970s, while adding modern features and a bright palette of color. Plus, it’s no longer strictly a dive watch—you can surf with it, swim with it or hit the beach bar with it. In the 1960s, scuba diving was all the rage, inspired by the adventures of ocean explorer Jacques Cousteau. In diving, timing was everything—measured almost exclusively in minutes—and Breitling wanted to not only provide the best tool watch for the task, but give it a sense of style. To create this early Superocean, Breitling’s designers eliminated any superfluous features that didn’t support the lifesaving needs of divers underwater. A high-contrast dial ring was introduced to the crucial minutes scale. Out went subtle indexes in favor of chunky luminescent batons for easy readability. And, in the boldest move of all, Breitling did away with the seconds hand, since divers … didn’t really need it. In its place came a revolutionary minutesbased chronograph, dubbed the “Slow Motion” because it took an hour to make a full rotation of the dial. Today, Breitling launched a new Superocean that goes back to the Slow Motion’s simplified tool-watch philosophy. And while the collection has been revised to meet the needs of modern wearers (the seconds hand was, of course, a must), a keen eye will spot several design nods to the original.

Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it is still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 260 industrialloft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Today, Breitling is on a mission to do better, by creating beautiful products and experiences with better materials, better manufacturing, better packaging, and end-to-end traceability. Combining classic watchmaking with the latest and most sustainable innovations, Breitling is both a company with history and one that is ahead of its time. 

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