The Carrera collection, an integral part of TAG Heuer’s heritage, remains at the forefront of the LVMH novelties, even beyond the celebration of the 60th anniversary of the Carrera in 2023.

Inspired by the iconic DATO layout, the TAG Heuer Carrera Chronograph reveals two new creations combining the iconic 2023 Glassbox design with a captivating teal green monochrome look, paying homage to the brand’s rich history while embracing a vibrant future.

The Carrera collection, making its debut in 1963, was originally conceived without a date complication. However, the collection’s evolution took an interesting turn just three years later when a date function was introduced at the 12 o’clock position, giving birth to the first iteration of the Dato design. But the evolution didn’t stop there. In 1968, a significant transformation occurred as the date window relocated to the nine o’clock position. This special moment marked the emergence of the iconic Dato layout.

After launchin blck and blue dial versions of the series, in 2023, today TAG Heuer presents green monochrome variants, with a date at 9 o’clock, impeccably enhancing this series. The choice of teal green is not arbitrary; it pays homage to motorsport history, particularly the vintage green shades of the racing cars during the thrilling era of national color racing from the 20’s to the 60’s. This color selection reflects TAG Heuer’s racing heritage, infusing the Carrera collection with the nostalgia of that golden age of motorsports.

While retaining the iconic Dato vintage look, the TAG Heuer Carrera Chronograph has notable technical enhancements, including improved ergonomics on the case, a curved flange, and a dial with circular brushed finishing. The watch, crafted from steel, showcases rhodium-plated indexes and hands, complemented by a teal green azuré mono subdial at the three o’clock position.

The domed sapphire Glassbox crystal innovative design offers an easy reading of the indications on the dial via the front glass. Also, the watch features an open caseback that showcases TAG Heuer’s in-house movement Heuer 02 listed as TH20-07, with an 80-hour power reserve.

The TAG Heuer Carrera Chronograph comes on high-end black alligator leather strap adding a touch of luxury, with a stainless-steel folding clasp.

TAG Heuer Aquaracer Professional 200 Solargraph

Also launched at the LVMH Watch Week 2024, the new Aquaracer collection pays homage to the adventurous spirit of the Aquaracer series, now presented in a brand-new size of 34 mm.

The rich history of the TAG Heuer Aquaracer dates back to 1978 when Jack Heuer introduced the Heuer Reference 844, a timepiece designed for adventure enthusiasts. This versatile watch, designed for both men and women who enjoy sports and challenges on land or in the water, paved the way for a new category of high- performance, all condition – even the most extreme – timepieces. In 2004, it was officially named the TAG Heuer Aquaracer.

In 2022, TAG Heuer embarked on the Solargraph technology journey with a 40mm timepiece with a carbon bezel which took the watch industry by storm, as it is powered by a solar movement, a first for the brand. The year 2023 witnessed a titanium version, expanding the Solargraph family. Now, 2024 is set to redefine elegance and functionality with the introduction of the 34mm size, a perfect complement, and a fresh addition to the Aquaracer collection, stepping towards offering smaller and more versatile timepieces.

Like its predecessors, the new 34mm size models come with the key features of the Aquaracer collection: a unidirectional rotating bezel, screw-down crown, water resistance to 200 meters, luminous markings, sapphire crystal and a double safety clasp.

The everyday line offers two watches, the first adorned with TAG Heuer’s iconic Aquaracer Polar Blue dial and the second one in TAG Heuer’s signature blue dial. The latter option boasts the signature Solargraph elements, including the collection’s distinctive polar blue accents found on the second hand, dial markings, and minute track.

Breaking new ground, TAG Heuer introduces mother-of-pearl dials, a first for the Solargraph series. This presented a unique challenge, as Solargraph technology demands semi-transparency to harness solar energy. TAG Heuer ingeniously adapted mother-of- pearl to meet these requirements, ensuring its visibility while allowing light to pass through. The result is a dial that retains its elegance and exhibits an enchanting beauty, a testament to TAG Heuer’s avant-garde.

The latter reference comprises three exquisite timepieces that redefine luxury in sports, including a sleek version, one adorned with diamonds on the indexes, and a third with diamonds gracing both the indexes and bezel.

While retaining the historic design code, including the ergonomic riders on the bezel – a feature born in 1982 – TAG Heuer’s designers dedicated substantial effort to modernizing the ergonomic riders for these new timepieces. This marks their first departure from rectangular or triangular forms. The new watches have been reimagined with trapezoidal shape riders, aligning with the trapezoidal indexes on the dial, providing a refined and feminine touch to the watch.

The mother-of-pearl dial watch with both diamonds on the indexes and on the bezel keeps the enduring 12 o’clock triangle – a powerful TAG Heuer aesthetic code – with a 1.8mm diamond, thoughtfully positioned to emphasize the triangle’s brilliance.

Intricately designed and meticulously crafted, the TAG Heuer Aquaracer Solargraph series is equipped with a solar quartz movement, offering time, date, and second-hand functionalities. Completing the traditional Aquaracer quartz models, this series proudly features a date window at 3 o’clock.

The timepiece’s design journey has also led to a focus on ergonomics. TAG Heuer has modified the lug-to-lug distance to ensure a compact fit that accommodates a wide range
of wrist sizes, particularly those of women. The watch’s proportions have been fine-tuned, resulting in a sleek profile with a case thickness of just 9.5mm, making it a comfortable and stylish choice for any occasion.

The NEW TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde

Building on the success of its predecessor, the TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde with pink diamonds, which captivated audiences at Watches and Wonders in 2023, this yellow-diamond variant marks a pioneering move.

At the heart of this avant-garde creation is the Maison’s revolutionary Plasma technology, which enables the delicate and sensitive growth of lab-grown diamonds. The mastery of this elaborate process is evident in the exquisite 4.8-carat total weight, demonstrating TAG Heuer’s ability to push creative boundaries and craft disruptive designs.

Diamonds exhibit an organized configuration of carbon atoms. The perfect diamond is a flawless, colorless specimen. This implies an absence of defects within the atomic arrangement. However, when the objective is to create a lab-grown diamond with color, a deliberate introduction of controlled disorder becomes imperative.

This intentional disruption can take the form of incorporating atoms from diverse elements or introducing unique features, such as the absence of certain carbon atoms. The Chemical Vapor Deposition process, called at TAG Heuer the Plasma technology, provides a unique opportunity to instigate these alterations during the diamond’s growth phase. What distinguishes this cutting-edge method is its capacity to execute this controlled disorder in a perfectly regulated environment, producing high-quality lab-grown diamonds.

Crucially, the Plasma technology ensures that the entire diamond is imbued with color uniformly, achieving homogeneity throughout its structure. To navigate this intricate process successfully and replicate specific colors consistently across multiple batches, a specialized expertise is indispensable.

The new yellow-diamond TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde timepiece comes in white gold with a 36mm case. Its signature diamond crown is a single, 1.3-carat, yellow lab-grown diamond and represents a marvel of gem-cutting craftsmanship.

The watch also features a Diamant d’Avant-Garde shield elegantly adorning the polycrystalline dial. This groundbreaking dial is achieved by growing a vast number of diamond crystals as one, creating breathtaking reflections and light effects in a single diamond entity. Indeed, this is just one of the many creative applications of the Plasma technology and was also used on previous TAG Heuer Carrera Plasma Diamant d’Avant-Garde timepieces. The 2.9-carat polycrystalline dial is punctuated by 12 white gold indexes set with white baguette-cut lab-grown diamonds of 0.5 carats. The hours and minutes hands are skeletonized. At 12 o’clock, the Swiss luxury watchmaker has placed a yellow lab-grown diamond in its signature shield cut just below the Carrera logo.

This timepiece features a total of 4.8 carats of lab-grown diamonds and comes on a white alligator strap with a white gold pin buckle. The TAG Heuer Calibre 7 Automatic is visible through the sapphire caseback.

On the same occasion, Tag Heuer also completed its connected timepieces range with three new watch faces for the TAG Heuer Connected Watch, drawing inspiration from its iconic collections: Carrera, Aquaracer, and Formula 1.

The Carrera watch faces showcase a vibrant, unisex aesthetic with various dial colors, while the Aquaracer introduces the Solargraph watch face, adjusting to ambient light for a personalized visual experience. Inspired by the Formula 1 design, the Connected watch replicates the spirit of racing with dynamic red, yellow and green color schemes.

Last but not least, Tag Heuer presented its collaboration with Italian manufacturer Thélios: a diverse eyewear collection catering to various lifestyles. The Pro Performance line blends technology and design for extreme conditions, the Sport Performance line combines style and athleticism, and the Daily Performance line offers sporty everyday eyewear. The collection prioritizes versatility and wearable technology, featuring five designs. The Shield Pro model offers interchangeable lenses, enhancing practicality. Innovations include the Vingt-Sept model with the first-ever 3D metal frames, the Line model using Dyneema® and 3D-printed titanium, and the Flex model integrating titanium inserts for durability and elegance.