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Hublot has committed to a partnership with Kevin Pietersen and SORAI – Save Our Rhino Africa India – to conserve rhinoceroses threatened with extinction. This commitment takes the form of the Big Bang Unico SORAI.

A large proportion of the funds raised from sales of Hublot Big Bang Unico Sorai will be directly paid to Care for Wild for the care and conservation of orphaned baby rhinoceroses, and to the South African National Parks agency to reinforce their nocturnal surveillance capabilities using airborne thermal intelligence tools. In buying the time piece, 100 people will thus become involved in this initiative undertaken by Hublot on the recommendations of SORAI.

“The illegal trade in rhino horn and poaching was one of the subjects debated in Geneva last August during the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), demonstrating the urgency with which action is now needed. Staying ahead of poachers is a race against time, every time. Using innovative technologies such as thermal intelligence, surveillance teams can stay ahead of the poachers. We are proud and delighted to support Kevin Pietersen’s SORAI organisation in this goal for our future generations and global biodiversity.” Ricardo Guadalupe, CEO Hublot

“This collaboration between Hublot and SORAI has allowed us a platform to give huge amounts of visibility to an incredible cause, on a global scale. By partnering, we are doubling the voices on this cause – and I’m so pleased that Hublot is now supporting the rhinos and their conservation quest. I’m looking forward to future and sharing the amazing story of SORAI with the world.” Kevin Pietersen, Founder of SORAI

Symbolic of the alliance, this 45-mm ceramic dial has donned the sandy tones of the sumptuous African bush and houses the image of a white rhinoceros. Strapped onto a matching NATO bracelet, the Big Bang Unico SORAI can express its commitment with personality by adopting the camouflage style of the second bracelet, made of rubber. The selective vulcanisation technology produces motifs in long-lasting colours that are perfectly drawn with an accuracy of a tenth of a millimetre, a first in the watchmaking world. This timepiece will be released as a special edition of 100 models.

Care for Wild, founded in 2001 by Petronel Nieuwoudt, is the largest rhino orphanage and sanctuary in the world. Its mission is to ensure the continued existence of these species for our future generations.

South African National Parks created in 1926 manages the 19 national parks in South Africa, including the most majestic, Kruger National Park, with its 20,000 km2 of animals roaming freely.

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