Some of us will soon be watching records being broken at the Olympics in Paris. And, as always, there will be champions and dark horses among the competing athletes. It's similar with breaking records in the watch industry – we also have ‘sure winners’ and those who surprise us, and it's been getting more and more interesting lately.

Where do I start? Maybe with grilled sausages, the smell of which once contributed to the creation of the Salon International de la Haute Horlogerie (SIHH). Every now and then this topic comes back like a boomerang.

Orange, turquoise and mint green dials, not to mention vintage salmon shades. In recent years, women's and men's watches have been dazzling in a plethora of colours, not forgetting pink. A colour that for the last hundred years has mainly been associated with little girls and incorrigible romantics is radically changing its meaning. Even men are no longer afraid of it.

It was recently International Women's Day. Watch manufacturers, of course, are happy to have women as their clients, but the question arises: are women happy with the collections offered by watch manufacturers? The answer is: increasingly so.

During a recent meeting with friends, completely out of nowhere we got talking about the topic of ChatGPT and artificial intelligence. Someone said AI can be anyone it wants to be, even Einstein. There was one question that came to my mind: will artificial intelligence start creating grand complication watches in the near future?

On February 12, the French house of Christian Dior presents new watches in the Chiffre Rouge collection. The date is no coincidence: on February 12, 1947, designer Christian Dior presented his first collection in Paris, which, under the name of New Look, changed the course of fashion history. And this is not the only reference to the history and the symbols of the French brand.

The world of watches is moving in such a direction that it is difficult to predict what will happen next, especially after what happened in 2023. What will we remember most? For me, the number one event was Rolex's sensational purchase of the Bucherer chain, but there were also some disappointing second-hand market scandals.