During a recent meeting with friends, completely out of nowhere we got talking about the topic of ChatGPT and artificial intelligence. Someone said AI can be anyone it wants to be, even Einstein. There was one question that came to my mind: will artificial intelligence start creating grand complication watches in the near future?

After the high-profile collapse of cryptocurrencies, artificial intelligence has suddenly taken centre stage. This was driven by the global success of ChatGPT, which had over 100 million users only two months after it was made publicly available at the end of 2022 (it took Instagram over two years to gain this level of popularity).

As a matter of fact, artificial intelligence has existed for several decades, from TikTok to self-driving cars, it’s almost everywhere, even though we don’t really think about it.

However, the success of ChatGPT has provoked much discussion. Some people were shocked that it managed to cope with difficult medical exams. Others, including Bill Gates, said it was a revolution comparable to the introduction of the Internet.

Many people realised the potential of artificial intelligence and what a huge impact it will have on our personal and working lives.

Is there a technological revolution coming in the watch industry? Until now, it was thought that artificial intelligence was not suitable for designing watches and it could only be used to write posts on Instagram or collect information about customers. But last year, Casio created the intriguing, surreal G-Shock G-D001 in gold that defies all expectations of a watch. Artificial intelligence was used to design this model, whose task was to create a structure that would be as light as possible (gold is not a light material) and shock-resistant (it is G-Shock, after all).

And how did this joint human-AI project turn out? The G-Shock G-D001 model looks extravagant! Its large, shiny gold case (diameter 45.1 mm, water resistance 20 ATM) looks as if it were made of liquid metal, which is associated more with T-1000 from Terminator 2 than with a watch.

The case, bracelet and dial create the original, compact structure, and the organic forms “suggested” by artificial intelligence not only completely change the appearance of the watch, but also reduce its weight and absorb even strong shocks.

The most spectacular of them are the lugs, the central part of which is filled with a highly shiny structure resembling a honeycomb (all shiny elements are hand-polished). This unique project was presented in a special tower-shaped box with an openwork design and an LED inside, so it can be used as a night light.

The unique G-Shock G-D001 was made in only one copy and was not available for traditional sale. The company’s goal was not only to show the possibilities offered by artificial intelligence, but also to draw attention to environmental preservation.

The watch went under the hammer on 9-10 December last year at an auction organised in New York by Phillips auction house. Its value was estimated at $70,000-140,000, but it sold for $400,050. And thus the G-Shock G-D001 went down in history as the most expensive watch Casio has ever made.

Casio announced that all proceeds from its sale will be donated to environmental organisations.

This is one of the first examples of the use of artificial intelligence in our industry. At this point we have to ask ourselves the question: if artificial intelligence can cope with these tasks so efficiently, can it be used not only to design, but also to create even more perfect watches? For example, can it invent an ultra-slim, mechanical grand complication watch, which will have better accuracy than we can ever dream?

After all, we can already easily imagine digital assistants who will help us choose a model and even check its availability.

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