As the Formula 1® season accelerates through 2026, TAG Heuer ignites the grid with a bold new creation: the TAG Heuer Connected Calibre E5 45 mm x Formula 1®. More than a watch, it is a digital racing companion engineered to capture the adrenaline, precision, and spectacle of every Grand Prix™—from the first practice lap to the final sprint toward the checkered flag.

A Legacy Forged in Speed

TAG Heuer’s bond with motorsport runs deep. For decades, the Maison has stood at the heart of racing history, timing legendary drivers and partnering with iconic teams. From the golden eras of Ferrari and McLaren to its current alliance with Oracle Red Bull Racing, TAG Heuer has measured victories across more than 230 Grand Prix™, 15 Drivers’ World Championships, and 11 Constructors’ titles.

This heritage now meets the digital age. Since pioneering the luxury connected watch category in 2015, TAG Heuer has blended traditional craftsmanship with cutting‑edge technology. The new Calibre E5 x Formula 1® continues that evolution, transforming the thrill of the championship into an immersive, wearable experience.

The Grand Prix™ Experience, Reimagined

At the core of this special edition is the Race Track watch face—a dynamic display that adapts to each Grand Prix™ weekend. Every race brings a new design featuring the country flag, race name, and the circuit outline, with a moving dot tracing the seconds around the track. Across the season, 24 unique faces unfold like a digital tribute to the global F1® calendar. been deeply engaged in motorsport, sharing the same dedication to precision, innovation, and performance that drives every race. The brand’s presence has shaped milestone eras in racing, from historic alliances with legendary teams such as Ferrari and McLaren to its ongoing partnership with Oracle Red Bull Racing, a collaboration that has witnessed some of the most memorable chapters of contemporary Formula 1®.

Over decades, TAG Heuer has stood alongside the sport’s greatest drivers, from historic icons like Joe Siffert, Ayrton Senna, Steve McQueen and Jochen Rindt to today’s stars including Max Verstappen. Its precision timing has measured victories and podiums across more than 230 Grand PrixTM, 15 FIA Formula 1® Drivers’ World Championship titles, and 11 FIA Formula 1® Constructors’ World Championship titles, helping to define the legends of the sport.

The watch also introduces an exclusive Formula 1® app, accessible directly from the wrist. It delivers race schedules, results, standings, and instant updates through smart widgets, ensuring fans never miss a session or a decisive moment. Custom sounds and racing‑inspired icons mimic pit‑wall communications, turning every notification into a pulse of trackside energy.

Beyond racing, the Calibre E5 enhances daily life with intuitive navigation, responsive haptics, wellness tracking, sleep monitoring, heart‑rate insights, and dual‑band GPS for precision on every run or ride.

Designed With the DNA of Speed

The TAG Heuer Connected Calibre E5 x Formula 1 brings the pulse of every Grand PrixTM to life, keeping a constant connection to the championship so no moment is ever missed. From the first practice session to race day, the entire season becomes a seamless, uninterrupted experience, generating pure racing emotion from start to finish. The watch’s design channels the raw emotion of Formula 1®. Its Grade 2 titanium case, finished in black DLC, is paired with a curved touchscreen bezel marked with the phases of a race weekend. Red lacquer accents, a black rubber‑and‑steel crown, and a caseback featuring the Formula 1® logo reinforce its high‑octane identity.

At the heart of this edition is the hero watch face, the Race Track, with digital time displayed beneath the track outline and a design that adapts to each Grand Prix, represented by the country flag, race name, and its own racetrack silhouette. The watch evolves automatically throughout the seasons, featuring 24 unique designs for 24 Grand Prix weekends to create a dynamic connection to the championship. As a final playful detail, a moving dot travels around the circuit outline to indicate the passing seconds. Alongside the Race Track face, all the classic TAG Heuer watch faces are re-designed to perfectly match the TAG Heuer Formula 1 edition and the physical watch, ensuring every style reflects the spirit of the track.

Two straps complete the look: a black leather strap with a carbon‑pattern finish and red stitching, echoing the colors of the paddock, and a flexible stretch textile strap with a self‑fastening system, ideal for sport and sleep tracking. Even the packaging mirrors the world of Formula 1®, with matte black textures, glossy checkered motifs, and a multi‑stage opening that feels like unveiling a piece of racing machinery.

At the center of the experience, is the exclusive The Formula 1® app, a direct line to the championship. Accessible via a dedicated entry in the watch menu, it provides access to the season calendar, Grand Prix schedules, post-race results, and driver and team standings, sourced directly from the race schedules. It ensures that no result, no session, and no ranking is ever missed. With smart widgets delivering key updates instantly without opening the app, the wearer stays connected to the championship at every moment, before, during, and after each Grand Prix.

A Season on the Wrist

Wearing the TAG Heuer Connected Calibre E5 x Formula 1® is like stepping into the cockpit. Every alert feels like a call from the pit wall, every lap update a surge of adrenaline. It is a companion built for fans who live the season intensely—those who feel the heartbeat of the sport long after the engines cool.Ahead of its official launch, TAG Heuer offers an exclusive 48‑hour early access window on TH.com starting March 3, giving enthusiasts the first chance to claim this fusion of innovation, heritage, and pure racing emotion.