[vc_row][vc_column][vc_column_text]I am almost certain that, one fine morning, Mr. Georges Kern woke up and said: “We are going to have a spectacular event for the launch of the new Navitimer - we are actually going to board 600 people on especially-booked planes and show them the watches in mid-air”. I have this feeling because all Breitling events seem to be the result of some delightfully spontaneous idea, and we all know that Mr. Kern is the master of spectacular. So, today I saw the new Navitimer collection on a plane full of watch lovers and connaisseurs, journalists and retailers, who were happy as children. It was such an honor for Lifetime Magazine

Nature is never in a hurry and is always on time. And it is how the watch industry has so far been operating – just like nature, it has had its cycles. One of them was SIHH, which became Watches & Wonders two years ago. Will the industry be restored to its traditional order?