I am almost certain that, one fine morning, Mr. Georges Kern woke up and said: “We are going to have a spectacular event for the launch of the new Navitimer – we are actually going to board 600 people on especially-booked planes and show them the watches in mid-air”.

I have this feeling because all Breitling events seem to be the result of some delightfully spontaneous idea, and we all know that Mr. Kern is the master of spectacular.

So, today I saw the new Navitimer collection on a plane full of watch lovers and connaisseurs, journalists and retailers, who were happy as children. It was such an honor for Lifetime Magazine to be invited to be part of this historical event.

It was such a welcome respite from the past two years.

While the brand is busy with wonderful new models, such as the Navitimer (more to come), they are also actively supporting thr Ukrainian people with donations, housing and more.

What’s not to love?

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