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Since Hublot established its largest flagship in the U.S. on Fifth Avenue, Swiss watchmaker has become a mainstay of New York City. Today, Hublot is proud to honor the city with the latest iteration of its Concrete Jungle.

New York is not just a place but a symbol of vigor and resilience. Hublot draws inspiration from the bustling streets, their exuberant spirit, brilliant energy and limitless opportunities, moved by the city’s perpetual ability to endure, evolve and overcome. Drawing on these elements, Hublot has created an avant-garde tribute to New York’s bedrock of strength. With shared values to always be first, unique and different, the city is brought to life on a classic timepiece with a contemporary concrete twist.

Developed in an even more robust material, the Classic Fusion is reinforced in a fine concrete with minute detailing that evoke the city’s edges and structure. Muted grey tones juxtaposed against a black strap are quintessential New York with its ability to be simultaneously monochromatic and effervescent, uniform and unconventional.

New Yorkers by design, Friends of the Brand Victor Cruz (TV Host and Superbowl Champion), Daniel Boulud (Michelin Star Chef), and Mariano Rivera (2019 Baseball Hall of Fame Unanimous Choice Inductee) join Hublot in paying tribute to the city on which they have left a boundless mark. The powerful campaign breathes life into the city, featuring them in significant landmarks. From Victor Cruz standing against the famed Brooklyn Bridge, to Chef Daniel Boulud in his esteemed kitchen at Restaurant Daniel, and Mariano Rivera striking a pose in front of the most iconic American landmark of all, the Statue of Liberty. Beaming light into the unstoppable city, Hublot pays its respects to the Concrete Jungle.

The 2nd iteration of Hublot’s Concrete Jungle is fortified with a more durable concrete material, staying true to the brand’s Art of Fusion principle. The concrete material is composed of 65-75% fine cement, 25-30% epoxy resin replacing water in standard concrete, and 5-10% fiberglass replacing steel to reinforce the concrete. Hublot’s Nyon design team upgraded the epoxy resin with an anti-UV additive to prevent color change over time and applied an anti-graffiti treatment on the finished components to prevent the concrete from becoming impregnated with other contaminants like dirt. The case and dial formed with this enhanced concrete will prove to withstand the test of time, underlining the importance of meticulous craftsmanship in creating enduring pieces.

The concrete encases the HUB1143 Manufacture self-winding chronograph movement with a water resistance of 50 meters and power reserve of 42 hours. Outfitted with black ceramic pushers and crown, and an all-black textile strap with black stitching, the contrast highlights the fine details on the concrete dial. Limited to 50 pieces, the Classic Fusion Concrete Jungle New York will initially be available exclusively at Hublot’s Fifth Avenue flagship boutique and on Hublot.com before becoming available in Hublot boutiques nationwide.

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