Chopard – Official Partner to the 76th Cannes Film Festival
Caroline Scheufele has chosen ‘Art’ as the theme of the this year’s Red Carpet Collection and of Chopard’s traditional glamorous grande soirée. Architecture, sculpture, painting, music, literature, dance and cinema: all the noblest forms of human genius will be highlighted in the Maison’s activities. Crafted in the same workshops as the Palme d’Or, the 76 Haute Joaillerie masterpieces in the Red Carpet Collection will light up the traditional staircase ritual by adorning with its watches and jewellery many of the actresses and actors present to promote their films; while the Chopard Rooftop at the Martinez Hotel will be the unmissable scene of all the buzz during this Cannes fortnight.
The theme chosen by Caroline Scheufele for the Red Carpet Collection, ‘Art’ will not only dominate the decoration of the Chopard Rooftop at the Martinez Hôtel but also the traditional grande soirée held on May 23rd and which promises guests numerous surprises in the kind of dreamy setting that Caroline Scheufele is accustomed to creating. On the occasion of the Trophée Chopard on May 19th, two promising and talented artists will be awarded their distinctions by a prestigious godmother appointed by Caroline Scheufele. Inaugurated in 2001 at the initiative of the Maison’s Co-President and Artistic Director, the Trophée Chopard is part of the official Cannes Festival calendar. In 2022, Sheila Atim and Jack Lowden were the proud winners of this distinction presented by that year’s godmother, Julia Roberts.
As the latest campaign starring Global Ambassador Julia Roberts illustrates, ”Chopard loves Cinema”, but the Maison’s commitment to the 7th Art is also reflected in its historic partnership with the Cannes Festival, which began in 1998. As part of this collaboration, Chopard has the honour of crafting all the trophies awarded by the Festival jury at the end of the competition within its workshops. No less than 70 hours of work are required to produce this supreme award from A to Z. To ensure the result is perfectly homogeneous, the same jeweller crafts the piece from start to finish with the help of six Artisans who are involved in the various stages of production.
Apart from a few special editions set with diamonds (for the Festival’s 70th and 75th anniversaries and the 25th anniversary of Chopard’s partnership in 2022), the timeless design of the Palme d’Or – designed by Caroline Scheufele herself – has not been modified since 1998. Thanks to its dedication to sustainable luxury and the unique expertise of its Artisans, the Palme d’Or is crafted in Fairmined-certified ethical gold since 2013, in compliance with best-practice artisanal gold mining.
The workshop’s virtuoso jewellery skills are also put to good use in the Red Carpet Collection, which annually comprises the exact number of creations corresponding to each given edition of the Festival. This year, 76 works of Art reflecting Haute Joaillerie crafts will thus be unveiled in the splendid setting of the Palais des Festivals, duly chosen by the actresses and actors invited to promote their films in competition by making an appearance on the red carpet.
For more than two decades, the winners of the Trophée have consistently confirmed the hopes placed in them. From Marion Cotillard, who won an Oscar in 2008 for her performance in Olivier Dahan’s La Vie en Rose; Léa Seydoux, who was awarded a Palme d’Or in 2013; Diane Kruger, who won an acting award at Cannes in 2017; Niels Schneider, who won a César Award for Most Promising Actor in 2017; through to Florence Pugh and Jessie Buckley, both nominated for Oscars a few months after winning the Trophée Chopard in 2019 and 2021, this distinction has often heralded a great international career.
The actors are selected by a distinguished committee composed of Caroline Scheufele, along with former godfathers, godmothers and laureates of previous editions who are always happy to pass on the spotlight from which they have themselves benefited.
An integral part of the official Cannes Festival calendar, the Trophée Chopard is presented in the course of an exceptional evening during which a prestigious godfather or godmother presents the prize to the winners. Stars such as Charlize Theron, Cate Blanchett, Julianne Moore, Zhang Ziyi, Julia Roberts, Robert De Niro and Sean Penn have all agreed to symbolically accompany the laureates on their path to success by gratifying them with their experience and kindness. Enjoy watching a retrospective of the event…