Since their partnership began in 2023 with the exclusive Jet Star Limited Edition, both brands have championed shared values of resilience, self-expression, and unity. This collection is more than a showcase of fine watchmaking; it’s a symbol of the enduring bond between two organizations dedicated to progress, authenticity, and the stories that connect us all. This collection, designed to reach a global audience, embodies Complecto and Bulova’s values of inclusivity, resilience, and self-expression, creating a shared narrative of individuality within a community and the city they proudly represent.

Limited to 718 pieces in each stone dial, the collection pays homage to New York City by featuring the iconic 718 area code, a nod to the vibrant culture of Queens, Bulova’s home borough, and the city as a whole. Queens is where Bulova was headquartered for many years at the iconic Bulova Corporate Center Building, a landmark that symbolized the brand’s enduring presence and legacy in the heart of NYC.

Building on the success of the sold-out Bulova x Complecto Jet Star limited edition, this new model presents a unique opportunity to engage with a multi-faceted community that drives trends across multiple industries. The three distinctively crafted timepieces feature exquisite stone dials in reconstituted Turquoise and natural Snowflake Obsidian and Tiger’s Eye stones. These timepieces truly embody New York through the lens of accessible luxury. To ensure highest accuracy, the collection is equipped with the renowned 262kHz high precision quartz movement and each watch is more than just an accessory—it is a testament to the ideals, heritage, and stories that give “The City” its unique character.

The Bulova x Complecto Super Seville Stone Dial collection merges classic design elements with modern craftsmanship, honoring the iconic 1970s Super Seville design. A time of bold self-expression, this collection uses rich stone dials to capture the free spirit of that era and the essence of the ’70s, reimagining it with a sophisticated, contemporary style for today’s collectors.

Bulova has been at the forefront of embracing the ever-changing and expanding demographic of watch collectors and enthusiasts. With a keen understanding of evolving tastes and a commitment to pushing boundaries, Bulova consistently creates timepieces that resonate with diverse audiences around the globe. This collection, designed to reach a global audience, embodies Bulova and Complecto’s principles of expression, strength, history, while also cultivating a unified story of uniqueness and togetherness within a community.

To further emphasize the shared ethos of culture and connection, the brands produced “City of Stones” an original documentary-style short film that serves as a love letter to New York City, told through the perspectives of an eclectic group of creative and talented leaders who embody the city’s spirit and grit. This collaboration between Bulova x Complecto showcases their unique vision of New York, inviting everyone to see themselves reflected in the vibrant stories that define the campaign and this city.

Jeffrey Cohen, President of Citizen Watch America, shares, “This launch marks a significant moment for both Bulova and Complecto, two brands rooted in authenticity, inclusivity, and a shared commitment to meaningful design. Under the leadership of Jason, Complecto has brought a fresh and dynamic perspective to the world of watchmaking, blending artistry with cultural relevance. Together, we are redefining what luxury means—honoring the communities, craftsmanship, and stories that shape our culture. This partnership embodies a new era of watchmaking where individuality and inclusivity are at the forefront.”

“The Super Seville Stone Dial collection is a powerful reflection of Complecto and Bulova’s shared commitment to authenticity, quality, and cultural resonance,” says Jason Gong, founder of Complecto. “With each stone dial, we’ve embedded the soul of New York City and indomitable spirit into a timepiece that honors both tradition and individual identity. This collection is more than just a watch; it’s an invitation to connect with the rich stories and vibrant communities that make up our shared heritage. We’re excited to bring this vision to life with Bulova, celebrating a new standard of luxury that is as inclusive as it is iconic.”

Each watch in the Complecto x Bulova Super Seville Stone Dial collection features a fully brushed bracelet with adjustable links for a comfortable fit. The engraved case back showcases the Complecto logo and limited-edition number out of 718, honoring New York’s 718 area code and celebrating the heritage of Complecto and Bulova.