In a bold celebration of endurance, precision, and athletic excellence, Swiss luxury watchmaker Breitling has announced the launch of two exclusive timepieces in partnership with IRONMAN®. These limited edition models—crafted for elite triathletes and everyday adventurers—commemorate the upcoming 2025 IRONMAN World Championship® events.

The new releases include the Endurance Pro IRONMAN World Championship® 2025 edition, constructed in lightweight titanium, and the Endurance Pro IRONMAN® 70.3® World Championship 2025 edition, made from Breitling’s proprietary ultra-light Breitlight® material. Each watch is engineered to meet the demands of the world’s most grueling endurance athletes while offering style and functionality for those who live life on the move.

These timepieces mark three major IRONMAN events scheduled for 2025 – The IRONMAN World Championship® in Nice, France and Kailua-Kona, Hawaii and the IRONMAN® 70.3® World Championship in Marbella, Spain. More than just commemorative accessories, the watches are designed to support athletes through the mental and physical rigors of training and competition. With features tailored to performance tracking and durability, the Endurance Pro IRONMAN® series serves as a motivational tool for those striving to surpass their limits.

Since 2021, Breitling has been the official luxury watch partner of IRONMAN®, aligning its legacy of craftsmanship with the spirit of triathlon. The brand also backs a dedicated Triathlon Squad, which includes celebrated champions Lucy Charles-Barclay and Sam Laidlow—athletes who embody the relentless pursuit of excellence.

“The spirit of IRONMAN matches the essence of Breitling,” said Georges Kern, CEO of Breitling. “Precision, performance, and pushing yourself further. These watches are a tribute to those who commit themselves fully to the challenge.”

The IRONMAN World Championship is widely regarded as one of the toughest single-day endurance races on the planet. But the true challenge begins long before the starting gun—through years of preparation, thousands of miles logged, and an unwavering commitment to personal growth.

ENDURANCE PRO IRONMAN® WORLD CHAMPIONSHIP 2025 EDITION—NICE, FRANCE, AND KAILUA-KONA, HAWAII
Limited to 500 pieces

Commemorating both the men’s race in Nice, France, on September 14, 2025, and the women’s race in Kailua-Kona, Hawaii, on October 11, 2025, this 44 mm-diameter Endurance Pro model is made from high-performance titanium—43% lighter than stainless steel, and tough enough for any terrain. A blue IRONMAN-branded rubber strap ensures maximum comfort and durability, and the grey dial features this championship’s unique IRONMAN logo at 6 o’clock. This logo depicts an eagle and a turtle, which showcase the nature of Nice and Hawaii, and also symbolize the inner strength and resilience necessary for IRONMAN athletes to strive toward their goals. With its limited production, unique material, and custom design, this Endurance Pro is the premium model in the lineup.

THE ENDURANCE PRO 2025 IRONMAN® 70.3® WORLD CHAMPIONSHIP 2025 EDITION—MARBELLA, SPAIN
Limited to 300 pieces

In commemoration of the IRONMAN 70.3 World Championship in Marbella, Spain, this limited-edition Endurance Pro celebrates both the women’s race on November 8 and the men’s race on November 9, 2025. The dial features turquoise with orange accents, matching the unique IRONMAN® 70.3® World Championship logo at 6 o’clock—which uses imagery evocative of the Andalusian culture: a typical arched door and decorative tile,  surrounded by  nature. Complementing the dial, the watch comes with a turquoise IRONMAN-branded rubber strap, ensuring maximum comfort and durability.

The 44 mm-diameter case is made of Breitlight®, Breitling’s proprietary material, which is 3.3 times lighter than titanium and 5.8 times lighter than stainless steel. Breitlight® is hypoallergenic, has a warmer-than-metal touch, is thermally stable, and resistant to scratches.

The Endurance Pro performs everywhere from water to land—and doubles as a robust and stylish everyday watch. Both Endurance Pro models are powered by Breitling’s caliber 82, a thermocompensated, COSC-certified SuperQuartz™ movement. With their 100 m water resistance, solar compass, date, pulsometer scale, and chronograph, they are designed for athletes pushing through the most demanding races on earth.

Both references will be sold exclusively at Breitling.com, at select Breitling boutiques and retailers, or at the race locations in Nice, France, and Marbella, Spain. The Endurance Pro IRONMAN World Championship® is available now, with the IRONMAN 70.3 World Championship Edition being available starting October 2025.