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IWC Schaffhausen is introducing IWC. Curated., its offering of hand-picked historical IWC watches. Individually selected by experts from the IWC Museum, IWC. Curated. watches cover some of the most significant eras of the brand’s watchmaking history and are now available in selected boutiques worldwide. Each watch under this label has been meticulously inspected, restored and serviced by IWC’s experienced vintage watchmakers in Schaffhausen. IWC. Curated. watches are certified and come with the IWC International Limited Warranty, which can be extended to eight years upon registration.


At Geneva Watch Days 2025, TAG Heuer lays out its future in crystal-clear terms. Unveiling two headline-grabbing debuts, the maison leaps ahead on all fronts—technical ingenuity, aesthetic flair and peak performance. First, the TH-Carbonspring models shatter conventions with their pioneering carbon-composite hairsprings, redefining precision and robustness. Then, the Carrera Astronomer showcases the brand’s mastery of horological poetry, pairing celestial complications with exquisitely sculpted lines. United, these launches embody TAG Heuer’s unwavering credo: every watch is Designed to Win.


Adding a new ceramic color to its Colors of TOP GUN collection, IWC Schaffhausen introduces the Pilot’s Watch Chronograph 41 TOP GUN Miramar. The watch features a ceramic case in a new color named TOP GUN Miramar, a light blue shade developed by IWC and Pantone®. The case is paired with a matching dial and rubber strap in the same hue. In addition, the Swiss luxury watch manufacturer launches a new version of the Pilot’s Watch Chronograph 41 in stainless steel featuring a TOP GUN Miramar dial and rubber strap. Both chronographs are powered by the movements from the IWC-manufactured 69000 caliber family, offering a 46-hour power reserve.


Shapes of Extraleganza delves deep into the daring, shapeshifting, playful elegance that is the essence of the Maison’s mistakable style. Following last year’s Essence of Extraleganza, this is the second in a trilogy of collections exploring Piaget’s creative roots in the 1960s and 70s, maximising and modernising concepts, pushing boundaries of both design and craftsmanship, challenging preconceptions, reinvigorating the Maison’s original audacity and bold ingenuity.