Ralph Lauren unveils the new Preppy Bear Timepiece
This model captures the refined yet playful spirit of the Polo Bear, here dressed in classic preppy attire—an enduring emblem of American collegiate tradition and timeless sophistication. The intricately rendered 3D‑printed illustration on the crisp white dial depicts the beloved Bear in a navy blazer, repp tie, and khaki trousers, embodying the heritage of preppy style that has become synonymous with Ralph Lauren.
The watch is presented in a stainless‑steel case and offered with a selection of interchangeable straps, including a striped grosgrain option that echoes traditional collegiate motifs. Its versatile design enables the wearer to shift effortlessly between a relaxed preppy look and a more formal expression of style. Powered by a Swiss automatic movement and fitted with a stainless‑steel case back, the timepiece blends traditional watchmaking expertise with contemporary design. Striking a perfect balance between sophistication and casual elegance, it is an ideal companion for campus life and beyond. The Preppy Bear watch will be available from Spring 2026 at select Ralph Lauren boutiques worldwide and online at RalphLauren.com.
First unveiled in 2019, the RL Bear Watches signalled a new chapter in the storytelling of Ralph Lauren timepieces. Translating one of the brand’s most recognisable symbols into the realm of horology, the collection unites playful character, refined design, and genuine craftsmanship.
From the beginning, the RL Bear Watch was conceived as more than a simple graphic motif. Each timepiece is meticulously crafted, combining precise watchmaking techniques with careful attention to materials, finishes, and detail. Cases, dials, and bracelets are executed with durability and sophistication in mind, ensuring the Bear is presented with the same level of excellence as the watch itself. The Bear’s many personalities are expressed through distinct stylistic worlds—nautical, western, and classic elegance—each requiring specific finishes, textures, and assembly processes. From surface treatments to hand‑applied details, craftsmanship plays a central role in bringing depth, character, and authenticity to every piece.
Over time, RL Bear Watches have evolved through new designs and technical enhancements, reinforcing their status as collectible timepieces. Each watch reflects a balance of creativity and precision, celebrating the union of Ralph Lauren’s lifestyle vision with the discipline of fine watchmaking. Today, the RL Bear Watches stand as a testament to Ralph Lauren’s commitment to craftsmanship and storytelling—transforming an iconic character, first seen on the wrist in 2019, into a lasting expression of style, individuality, and horological expertise.
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