At the end of August and the beginning of September the watchmaking world was in the spotlight for a new edition of the Geneva Watch Days. Born in the midst of the pandemic as an alternative to the former SIHH (now Watches & Wonders), which was cancelled due to the obvious problems associated with the terrible disease, the GWD has grown strong as an independent event. This year’s edition gathered nearly forty brands, offering both exhibitors and journalists/collectors the chance to enjoy a much more relaxed environment.
Most watch lovers know that Watches & Wonders 2023 only covered a part of the watch week at the end of March. Even though it featured big names and figures, there were other events going on in Geneva at the same time. Many of the independent brands organized gatherings with journalists, collectors, and resellers, either in their own boutiques or in the central hotels. The number of the brands outside W&W was not negligible. I managed to visit just a few of them, and I would like to share my experience and wrist shots with you. [caption id="attachment_15897" align="aligncenter" width="768"] The launch of the Biver Watches[/caption] A lunch with the Bivers I was