Swiss luxury watchmaker TAG Heuer accelerates its dynamic presence in motorsport with the launch of the new TAG Heuer Formula 1 Solargraph 38mm pastel collection. Rooted in a heritage closely linked to racing since 1986, the line evolves once again, channeling the thrill, optimism, and expressive spirit that define both the sport and a new wave of admirers.

Since its introduction in 1986, the TAG Heuer Formula 1 has stood as a symbol of individuality and high performance. It was the first model to bear the TAG Heuer name and brought bold colors, daring aesthetics, and innovative composite cases that captured the energy of the late twentieth century. These watches became emblems of personal identity, worn by those who embraced speed, competition, and creativity. The collection quickly became intertwined with Formula 1, a discipline where precision and emotion meet at extraordinary intensity. Over the years, the TAG Heuer Formula 1 has continually evolved, reflecting changes in design, technology, and cultural trends. In 2025, the arrival of the TAG Heuer Solargraph movement marked a significant milestone, as it was the first time this movement appeared within the Formula 1 family. Powered by light, the technology embodied the forward‑looking innovation that has always defined TAG Heuer. The refined 38mm profile offered a harmonious blend of classic proportions and modern comfort.

The pastel series presents a softer yet assured expression of the TAG Heuer Formula 1 identity. These models revisit the collection’s iconic design cues through gentle pastel shades drawn from its colorful past, reimagined with a contemporary touch that conveys optimism, clarity, and bold self‑expression.

The TAG Heuer Formula 1 Solargraph 38mm with a beige opalin dial, limited to 3,500 pieces, exudes subtle warmth. Its balanced palette evokes the effortless elegance of sunlit textures, where delicate contrasts highlight the architectural lines of the shields and the cool gray minuterie. The result is a look that feels calm yet confidently distinctive. The pastel pink opalin version, limited to 2,500 pieces, radiates energy and expressive vibrancy. Its immersive monochrome design transforms the watch into a striking extension of personal style, echoing the spirited boldness of the earliest Formula 1 models. The pastel blue opalin edition, limited to 3,000 pieces, conveys freshness and purity. Its cool shade suggests open skies and fluid motion, capturing the essence of speed through a refined and unexpected aesthetic.

Crafted from TH Polylight, the cases deliver exceptional lightness and comfort while enhancing the intensity of the colors. The signature bidirectional bezel, Mercedes‑style hour hand, and iconic shields remain, firmly anchoring each model within the Formula 1 lineage.

Powered by the Solargraph movement, the watches use natural or artificial light as an almost limitless energy source. Two minutes of direct sunlight provide enough power for a full day, while a complete charge—achieved in under 40 hours of light—offers up to ten months of autonomy in darkness. Even after stopping, the watch restarts after just ten seconds of light, and its accumulator boasts a lifespan of up to fifteen years, ensuring long‑term reliability.

TAG Heuer expands the collection with two refined interpretations that blend sporty character with luxurious detail. The 38mm pastel green and lavender‑blue models feature diamond‑set indexes for a touch of sophistication. The pastel green version pairs modern color with radiant sparkle, while the lavender‑blue edition, accented with pastel pink minuterie, creates an elegant contrast where the diamonds enhance depth and brilliance. The pastel green model is limited to 1,500 pieces, and the lavender‑blue to 1,000. Housed in sandblasted steel and paired with a three‑row steel bracelet, these watches offer elevated elegance while preserving the unmistakable dynamism of the TAG Heuer Formula 1.