The family‑run independent Swiss watchmaker NORQAIN is unveiling far more than a new travel‑ready timepiece. Within the 500 examples of its Freedom GMT Enjoy Life “Holiday” Limited Edition lies one special watch containing a modern interpretation of the Golden Ticket, awarding its owner an unforgettable stay for two at Ayada Maldives, one of the Indian Ocean’s most coveted island retreats.

Celebrating the thrill of exploration and the joy of collecting memories around the world, this colourful limited edition embodies the essence of travel that defines the GMT function. For one lucky NORQAINER, the experience will extend beyond the wrist: the watch will become the gateway to a real journey, transforming the spirit of discovery into an extraordinary escape.

This model marks the first GMT within the Enjoy Life collection, introducing a second time‑zone display enriched with playful, travel‑inspired details. Its narrative unfolds through a lively world‑map dial and 25 distinctive “Holiday Icons”.

A SUMMER PALETTE AND PLAYFUL ICONS

True to the Enjoy Life aesthetic, the watch features a warm, summery colour scheme. The world‑map dial blends orange, pink and turquoise tones, echoed on the GMT ring where the colours fade gently into one another, evoking sunrise and sunset on long summer days.

Twenty‑five hand‑drawn “Holiday Icons” appear across the dial, GMT scale and date display, each inspired by cultural landmarks and global destinations. Five additional summer‑themed icons—flip‑flops, sunglasses, a beach umbrella, swim trunks and a bikini—rotate through the date window, offering light‑hearted reminders to embrace a holiday mindset.

The GMT ring also carries five icons that capture the rhythm of a carefree beach day: a crescent moon at midnight, a sleep symbol at 2am, a morning coffee between 8am and 9am, the sun at midday, and a cocktail between 4pm and 6pm accompanied by “Happy Hour”, conjuring the relaxed charm of summer evenings.

The travel narrative continues in the presentation case. NORQAIN has created a bespoke aluminium travel box containing a passport holder, a world‑map insert and a tin filled with pins, encouraging the owner to mark future dream destinations.

THE GOLDEN TICKET: A NORQAIN ESCAPE

Following the sold‑out “Ice Cream” edition and this year’s popular “Sprinkles” models, the Enjoy Life collection returns with its most travel‑driven chapter yet, launching globally through events in iconic holiday destinations.

The Golden Ticket prize offers six consecutive nights for two adults in an Ocean Villa at Ayada Maldives, on a Full Board basis. The winner will enjoy turquoise waters, pristine beaches and exceptional hospitality in one of the world’s most breathtaking island getaways.

Among the 500 watches, one unique piece conceals a secret no other model shares. Its owner will receive a week‑long NORQAIN Escape* for two. This initiative transforms the purchase of a watch into the start of a remarkable adventure. Somewhere in the world, one NORQAINER will discover that their travel‑themed timepiece is also the key to the holiday of a lifetime—an invitation to live the Enjoy Life philosophy to its fullest.

How the winner will learn they possess the Golden Ticket will remain undisclosed until September.

A WATCH BUILT FOR THE HOLIDAY MINDSET

The Freedom GMT Enjoy Life “Holiday” Limited Edition is based on NORQAIN’s 40mm stainless‑steel Freedom GMT, designed for travellers and adventurers. It is powered by the NORQAIN Manufacture Calibre NN20/2 by Kenissi, a chronometer‑certified automatic movement with a 70‑hour power reserve, visible through the sapphire case back. The GMT hand features a jump‑hour mechanism operated via the crown, allowing quick forward or backward adjustments in one‑hour increments. The case back is engraved with the Enjoy Life logo and “ONE of 500”.

The model is available on a stainless‑steel bracelet or a white rubber strap. The screw‑down crown carries the NORQAIN emblem, and the brand’s signature plate on the left side of the case can be personalised.

NORQAIN Founder and CEO Ben Küffer said: “We wanted to create something that goes beyond a watch. Travel has always been central to the GMT complication, so we asked ourselves what the ultimate travel experience could be. The answer was a NORQAIN Escape in the Maldives. That idea inspired the Freedom GMT Enjoy Life ‘Holiday’ Limited Edition and its hidden Golden Ticket. As an independent, family‑owned company, we have the freedom to craft memorable experiences that extend far beyond the product itself. Every detail—from the playful icons to the secret Golden Ticket—was designed to spark adventure, discovery and the joy of living life to the fullest.”

The Freedom GMT Enjoy Life “Holiday” Limited Edition will be available through NORQAIN boutiques and the brand’s website.