The House of Brands—uniting Breitling, the newly relaunched Universal Genève, and the soon‑to‑return Gallet—has announced a series of strategic leadership appointments designed to accelerate the group’s next phase of expansion. The changes, effective May 2026, underscore the company’s ambition to elevate three iconic watchmaking names under one coordinated, forward‑looking vision.

A unified strategy for three distinct legacies The House of Brands concept brings together three storied manufacturers, each with its own heritage and audience, while enabling shared strategic direction and operational excellence. This structure allows the group to preserve the individuality of each brand, serve diverse segments of the global watch market, and continue pushing the boundaries of innovation. CEO Georges Kern emphasized that the strengthened leadership team positions the organization to fully unlock the potential of its expanding portfolio.

Jean‑Marc Pontroué appointed CEO of Breitling At the center of the announcement is the appointment of Jean‑Marc Pontroué as CEO of Breitling. With a distinguished career spanning Montblanc and more than a decade leading Roger Dubuis and Panerai, Pontroué brings deep expertise in luxury retail, wholesale strategy, and global brand building. His arrival marks a significant step in reinforcing Breitling’s momentum as one of the industry’s most dynamic players.

Universal Genève and Gallet: Leadership for two revivals Following the successful relaunch of Universal Genève, Grégory Bruttin will continue shaping the brand’s renaissance as its newly appointed Managing Director. His stewardship has already reignited enthusiasm for one of Switzerland’s most historically influential names. Meanwhile, Erwan Rossignol takes on the role of Managing Director for Gallet, guiding the brand toward its highly anticipated relaunch scheduled for late August 2026. His team is currently preparing the return of a name synonymous with precision chronographs and professional‑grade timekeeping.

Strengthening North and South American leadership The House of Brands is also reinforcing its presence across the Americas:

Antoine Loron, at just 34, becomes President of Breitling USA and Canada. His rapid rise—from headquarters to entrepreneurial success across the Caribbean and Latin America—reflects his strategic acumen and ability to drive growth. Loron will also join Breitling’s executive leadership board and product committee.

His predecessor, Thierry Prissert, transitions to Chairman of the House of Brands USA board. Over fifteen years, Prissert has overseen remarkable expansion, including the development of a robust boutique network, the elevation of wholesale operations, and the establishment of Breitling’s global partnership with the NFL. He will continue supporting the introduction of Universal Genève and Gallet in the American market.

Renato Meier, currently Marketing Director for Breitling USA and Canada, steps into Loron’s former role as Managing Director of Breitling LATAM. His track record of impactful marketing activations positions him well to lead the brand’s continued growth in the region.

A Confident step into the future With these appointments, the House of Brands reinforces its commitment to honoring the heritage of its three watchmaking pillars while driving bold, modern expansion. The strengthened leadership team reflects a clear ambition: to cultivate each brand’s identity, deepen global reach, and ensure that Breitling, Universal Genève, and Gallet continue shaping the future of the industry.