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Tissot announced the addition of New York Liberty guard Sabrina Ionescu, a figure synonymous with excellence in women's basketball, as its first WNBA athlete to become an International Brand Ambassador.

From her beginnings as an ambitious young athlete to her current status as a trailblazing professional, Ionescu has navigated through injuries and set records, embodying the spirit of overcoming challenges and achieving greatness against all odds. The Swiss brand and Ionescu aim to inspire and uplift future generations with this new shared journey, proving that with dedication and hard work, anything is possible.

The Ascension of Sabrina Ionescu Ionescu has carved out an illustrious path in women’s basketball, from her high school days to her current prominence in the professional arena. Honoured as the Guard of the Year for three consecutive seasons as a top college player during her time at the University of Oregon, Ionescu’s collegiate career was a display of exceptional talent and achievement.

She became the first college athlete to surpass 2,000 points, 1,000 assists, and 1,000 rebounds. Drafted as the first overall pick by the Liberty in the 2020 WNBA Draft, Ionescu’s transition to professional basketball was marked by both challenges and triumphs. An early injury in her rookie season was a setback, but her resilience shone through in the 2021 season, where she made a remarkable comeback. Her prowess in scoring critical three-pointers and becoming the youngest player in WNBA history to score a triple-double, underscored her exceptional abilities.

The 2022 WNBA season marked another significant milestone, as she was selected to her first WNBA All-Star team. A year later, her second WNBA All-Star appearance was augmented by a spectacular win in the 3-point contest, where she set new records, surpassing previous WNBA and NBA achievements. In the recent Stephen vs Sabrina event at the 2024 NBA All-Star Weekend, Ionescu went headto-head with one of the most renowned shooters in basketball history. She performed impressively, matching the highest single-round score of the NBA’s 3-Point Contest with 26 points. Remarkably, this feat mirrored that of Damian Lillard, a fellow Tissot brand ambassador, who also scored 26 points to win the NBA 3-Point Contest earlier that same evening. Her performance highlighted her extraordinary talent and contributed to breaking down barriers between the NBA and WNBA, showcasing that skill transcends gender in the sport of basketball.

Ionescu’s journey in basketball, characterised by talent, hard work, and resilience, continues to elevate her as a prominent figure in the game. She not only dominates the court with her skills but also serves as an inspiration to aspiring athletes, paving the way for future generations in sports.

In Tissot’s announcement video, Ionescu shares her journey, “I started playing basketball when I was a young girl, playing up against the boys. I had to fight for every shot, every rebound.” This reflection highlights the resilience needed to carve out space and succeed in competitive arenas. She adds, “No one said it would be easy, but that’s the power of adversity. Always moving forward, never giving up. Every moment is precious. Time is of the essence.”

It’s not just victories that defines us, but the unseen hours of perseverance, the quiet moments of doubt, and the silent vows of commitment. Away from the spotlight, in the quiet, in the dark, alone, unseen. This is where greatness is forged. Every shot, every miss matters.

Ionescu’s work towards building a better tomorrow in the communities that shaped her has been made possible through her SI20 Foundation, a non-profit organisation with a mission of equipping youth from all backgrounds and skill levels with equitable access to sports. Ionescu’s childhood and young adulthood have taught her that sports create genuine connections and build stronger communities, and she has founded the SI20 Foundation in an effort to extend these opportunities to underprivileged youth. Her dedication mirrors our values, embodying a perfect synergy between her achievements and our principles.

Tissot’s association with Ionescu fortifies its commitment to celebrating Women’s Basketball and sport. Tissot first joined forces with WNBA in 2015. The partnership between Tissot and the WNBA combines the rich sporting heritage of the Swiss watchmaker with the powerful essence of women’s basketball. As the premier professional women’s basketball league in North America, the WNBA represents not just athleticism, but resilience, empowerment, and the celebration of diversity.

The partnership is a natural extension of their shared values—celebrating the journey, not just the destination; empowering individuals to strive for excellence; and breaking barriers in traditionally male-dominated arenas. Furthermore, Tissot’s DNA has always been intertwined with the world of sport, dating back to its inception in 1853.

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