DIOR LAUNCHES THE LA D MY DIOR WATCH
La D My Dior watch is defined as a precious “ribbon that tells the time”. Echoing the graceful curves and refined design of the emblematic La D de Dior dreamed up by Victoire de Castellane 20 years ago, this preciouss timepiece is adorned with the graphic cannage pattern, the iconic Dior reference.
Cannage, a symbol of elegance, featured on the Napoleon III chairs that welcomed Monsieur Dior’s guests at 30 Avenue Montaigne, the House’s iconic address. Appreciated by the founding-couturier for the simplicity of its beauty, the emblematic motif was destined to be a signature on numerous Dior creations.
Entirely hand-engraved, the yellow gold mesh requires two days of work. A specialized engraver perpetuates traditional gestures, combining exceptional craftsmanship with the technical expertise.
First the artisan engraves the Satine motif inspired by haute couture fabrics along the bracelet and loop. Then comes the engraving of the cannage lines, an operation demanding extreme dexterity to ensure the precision of the geometric angles and parallels of the classic pattern.
In an enchanting interplay of reliefs, geometric lines unfold from the hand-engraved strap to the dial. The latter, alternately enhanced with diamonds or a bezel embossed with the Satine motif, elegantly expresses all the creativity and excellence of the House’s master horologists. Presented in gold or steel, the entrancing timepiece will be unveiled in boutiques from March 3 in two sizes – 19 mm and 25 mm.