Two major premieres for the Swiss Watchmaker Omega are the unveiling of the new De Ville Tresor Collection, followed by the officially opening of the very first brand store dedicated to ladies timepieces.

The Senator Tourbillon – Edition Alfred Helwig appears to contradict the law of gravity in two ways at once: The untiring rotation of its Flying Tourbillon resists the pull of gravity, and the filigreed mounting reinforces the impression of pure weightlessness. With its new, light dial and individual numbering, the edition, limited to 25 pieces, offers moving insights into the lightness of being.

Jaeger-LeCoultre introduces an exclusive edition of a legendary watch – the Geophysic True Second  Limited Edition of 100 pieces

At the beginning of this year, at Baselworld, Seiko launched new watch models inspired by the glamorous world of the cocktail bar. Following the positive impact, the brand expands these series of mechanical watches with original and unique inspiration with two new models.

While square watches were particularly popular among women during the 1920s, men shifted from their round pocket watch and started wearing wristwatches around that time. In order to break from the tradition but also for practical reasons, watchmakers starting using the square-shaped case so it would easily accommodate its leather strap. The trendsetters of the time took notice and the innovative shape soon became the fashion item of that period.

The latest addition in the Maestro collection of Raymond Weil is a new open-worked watch model. A classical elegant timepiece, that offers a perfect view of the Swiss made mechanical movement, through its wide aperture on the dial.

The introduction of 1815 Annual Calendar watch from A. Lange & Sohne comes in addition to the Saxonia Annual Calendar. Both watches are complex and the connoisseurs and collectors have now two options for an exclusive timepiece with calendar function.

This year, a new timepiece is unveiled by the Swiss watchmaker, Baume & Mercier. Inspired by its partnership with Indian Motorcycle, America’s First Motorcycle Company, the international watch brand created The Clifton Club Burt Munro Tribute Limited Edition, a watch that honors the motorcycle racing legend and kickstarts this lifestyle partnership.

The top of the most expensive watches available at the moment is dominated by pieces whose million-worth price is solely justified by the ingenious mechanisms and the exclusivity of an extremely limited production.

Schaffhausen, 8 September 2017 – IWC Schaffhausen presents two of its most popular Portugie­ser models in fashionable blue: for the first time, the Swiss watchmaking company is launching the Portugieser Automatic and the Portugieser Chronograph with a stainless-steel case and blue dial.