Blue is the colour of the year in watchmaking. I know that Pantone decreed that greenery holds this title in 2017, but at the annual watch fairs in Basel and Geneva, almost all the brands have chosen deeper or lighter shades of blue for their dials, meant to symbolize elegance, the sky, and hope. The pictorial in our present issue of Lifetime magazine takes you on a journey among the most beautiful blue dials of the year.
The connection between cars and watches was established the very first moment when people planned to use engines to compete with time. Today, we are witnessing too many connections between watchmaking and motoring and hardly any partnerships that really make a difference.