Geneva Watch Days 2026 brings together a total of 71 brands to celebrate the beauty, variety, ingenuity and creative spirit of enduring fine watchmaking, united once again in Geneva, in an edition backed by the entire Genevan ecosystem. For this seventh edition, the industry’s most open event not only ventures into new directions, but also strengthens its foundations within Switzerland—and particularly within Geneva, whose distinctive ecosystem unites an exceptional circle of connoisseurs, collectors, and both local and international watch lovers.

More than ever, Geneva Watch Days remains the ideal setting to discover brands, explore their collections and newest creations, meet the people behind them, and cultivate meaningful connections in an open, welcoming and culturally vibrant atmosphere. This year, Geneva’s entire watchmaking landscape is joining forces with renewed energy and dedication. The Canton and City of Geneva, Geneva Tourism, the Geneva Chamber of Commerce, Industry and Services (CCIG), the Grand Prix d’Horlogerie de Genève (GPHG), the Swiss Who’s Who, the Fondation de la Haute Horlogerie (FHH), and many additional supporters are actively contributing to the continued expansion and evolution of the watch world’s landmark summer gathering. Together, they help shape Geneva Watch Days into a truly singular event—bringing it even closer to collectors, clients and enthusiasts, right in the heart of the City of Calvin, the meeting point for the global fine‑watchmaking community.

A fleet of committed brands, a shared horizon

71 brands carefully and collectively chosen for their diversity, complementarity and creativity…
The 2026 edition once again gathers a constellation of watch houses that embodies the bold ambition of today’s watchmaking landscape. And it is precisely this breadth across all segments that makes Geneva Watch Days so compelling on the international calendar. Independents, small ateliers, full-scale manufactures, established maisons of all sizes, and emerging new voices are all driven by the same belief: watchmaking must be experienced, handled and shared: Akhor, Alpina, Alto, Amida, Artisans de Genève, Ba111od, Beaubleu, Beauregard, Beda’a, Behrens, Bell & Ross, Bianchet, Bimbu, Breitling, Bremont, Bulgari, Byrne, Cédric Johner, Claude Meylan, Corum, Czapek, Daniel Roth, David Candaux, De Bethune, Dennison, Doxa, Emmanuel Bouchet, Fears, Ferdinand Berthoud, Frédérique Constant, Furlan Marri, Gallet, Gerald Charles, Gerald Genta, Girard‑Perregaux, Greubel Forsey, Hautlence, Kerbedanz, Konstantin Chaykin, Krayon, L. Leroy, Laurent Ferrier, Lederer, L’Epée, Linde Werdelin, Louis Erard, Louis Moinet, Massena Lab, Maurice Lacroix, Mauron Musy, MB&F, Micro Mil Spec, Ming, Naoya Hida, Oris, Perrelet, Otsuka Lotec, Phillips in association with Bacs & Russo, Renaud Tixier, Réservoir, Singer, Speake Marin, Stollenwurm SA, Trilobe, Tutima, Unimatic, Urwerk and Zenith.

2026: Charting a course for connections that matter

This seventh edition marks Geneva Watch Days’ entry into a new chapter. The event now positions itself as a true bridge between the world of brands and that of high‑potential visitors: collectors, institutional partners, business leaders and Genevan cultural figures.

To achieve this, Geneva Watch Days has built an exceptional network of major Genevan partners—first and foremost the Canton and City of Geneva, offering unwavering support; Geneva Tourism reinforcing its commitment; the Geneva Chamber of Commerce, Industry and Services (CCIG); and, new this year, the Swiss Who’s Who network and several leading banking institutions. Together, these partners combine their reach and influence to attract highly qualified audiences and place them in direct contact with participating watch houses.

Jean‑Christophe Babin, President of GWD, noted: “This year, Geneva Watch Days enters a new phase of development while staying true to the spirit that has guided it since its creation: openness, innovation, decentralization and proximity. What began as a bold initiative during the COVID year, compensating for the cancellation of traditional watch fairs, has become an essential event, carried forward by an increasingly engaged community of brands, collectors, partners and enthusiasts. This edition strengthens the ties between watchmaking and its ecosystem, in Geneva and internationally. We remain convinced that nothing replaces real encounters, real conversations and the emotions shared around our creations. It is this collective energy that makes Geneva Watch Days unique, and that keeps us moving ahead.”

Geneva Watch Days: Born of a Shared Momentum

Created in 2020 by eight pioneering brands—Breitling, Bulgari, De Bethune, Girard‑Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk—Geneva Watch Days now moves forward under an independent banner, supported by the Canton and City of Geneva, the Fondation de la Haute Horlogerie (FHH), Geneva Tourism, the Geneva Chamber of Commerce, Industry and Services (CCIG), and the Grand Prix d’Horlogerie de Genève (GPHG).