Zenith’s Tornare talks about reopening
He said that he hopes to reopen the manufacture as soon as the beginning of May, in what may be seen as the gradual return to normal of the watch business.
Tornare also shared that Zenith had donated masks to the staff of the retirement home of Le Locle, where many former employees of Zenith are now residing.
“We hope to reopen the manufacture and resume our work in a more normal capacity, perhaps as soon as the beginning of May. Until then, we are partially opening the Manufacture every week, in a limited capacity, with a very reduced team, which takes all the necessary safety precautions and will be equipped with masks, gloves and protective eyewear, while respecting safe distances between each other in the offices and workshops.”
This way, Zenith intends to meet the demands of the markets that are coming out of confinement, in delivering products and continuing work on the prototypes of the upcoming pieces.
“Tending to our existing customers’ service requirements is also of the utmost importance to us, and so this partial and gradual reopening of the manufacture will allow us to continue to receive and register watches sent back to us for repairs and contact our clients accordingly,” said Tornare.
The company has ramped up its digital presence – live video talks hosted on Instagram with Zenith ambassadors, friends of the brand, retailers, journalists and collectors, or continuing to tell the tales of past and present Zenith heroes, with quizzes and other interactive posts.