Attended by an audience of journalists, VIPs and friends of the brand, the roadshow event held in Tianjin on August 23rd 2018 marked the first appearance of Eason Chan as the new ZENITH ambassador, along with the unveiling of the video campaign. The evening also witnessed the introduction in China of the Zenith Defy El Primero 21 Full Diamonds.

Zenith created a futuristic atmosphere for this occasion, set against an understated black backdrop to usher guests into the next era of watchmaking, while offering an immersive experience of the new “Into the Second” video campaign. The latter stars Eason Chan as the face of the brand in Asia and offers a stunning interpretation of the artist’s musical focus on rhythm, tempo, passion and dedication, all attributes that are equally shared by Zenith with regard to watchmaking.

The “Into The Second” theme innovatively combines the image of a sundial, believed to be the prototype of timepieces in human history, the beat of a metronome, as well as a monologue by Eason Chan, into a well-curated story. Jointly orchestrated by the new ZENITH ambassador and CEO Julien Tornare, the fast-paced and lively high-tech presentation also featured the launch of the Defy El Primero 21 Full Diamonds.