At the end of August and the beginning of September the watchmaking world was in the spotlight for a new edition of the Geneva Watch Days. Born in the midst of the pandemic as an alternative to the former SIHH (now Watches & Wonders), which was cancelled due to the obvious problems associated with the terrible disease, the GWD has grown strong as an independent event. This year’s edition gathered nearly forty brands, offering both exhibitors and journalists/collectors the chance to enjoy a much more relaxed environment.
Intended as the world's most important international watch salon, Watches & Wonders gathered impressive names under its roof and broke records in terms of attendance. I was a shy journalist, one of the 43,000 unique visitors of 125 nationalities. It was a city within a city.