At the end of August and the beginning of September the watchmaking world was in the spotlight for a new edition of the Geneva Watch Days. Born in the midst of the pandemic as an alternative to the former SIHH (now Watches & Wonders), which was cancelled due to the obvious problems associated with the terrible disease, the GWD has grown strong as an independent event. This year’s edition gathered nearly forty brands, offering both exhibitors and journalists/collectors the chance to enjoy a much more relaxed environment.
Ever since the early days of time measurement, humankind has felt the need to embellish time measuring devices. From the sundials of ancient Egypt and the water clocks of the New Kingdom (1500 BC) to the sandglasses (hourglasses - used to measure intervals) and the first mechanical devices that could be mounted in towers, the marine chronometers for ships and the smaller pocket watches, art and craftsmanship have embellished and even highlighted the display and reading of time.
And I am not talking about art objects that have the display of time as a secondary “function”. I am strictly referring to “classic” watches that were used as canvases to express images, ideas and concepts. That is why I chose as examples three pieces that are very different in style and price, the most affordable being the Maurice Lacroix AIKON #tide Benzilla, the most spectacular – the Corum Bubble X Aiiroh, and the most shining (and expensive of all three) – the Bulgari Octo Finissimo Sejima Edition.