TAG HEUER AND PORSCHE UNVEIL THEIR SIXTH TIMEPIECE MADE TOGETHER
In one of the strongest partnerships ever seen between a car manufacturer and a watchmaker, TAG Heuer and Porsche already lauched five exquisite timepieces, and now they are unveiling their sixth creation: the new TAG Heuer Carrera Chronograph x Porsche Orange Racing, a timepiece that mirrors the passion for racing shared by the brands.
Both brands have a rich history together: for almost 70 years, their paths have been meeting on and off the racetrack. Their strong collaboration comes especially from their joint roots in motorsports, of which one is the Carrera name itself. The Carrera Panamericana race inspired both Porsche – which won its first class victory in 1954 and named its most powerful model in its honor -, and Jack Heuer, who decided to name his new 1963 chronograph accordingly after hearing about the race’s name. Thus, the Porsche 911 Carrera and the TAG Heuer Carrera have since become icons, and recently they celebrated together on the occasion of the Porsche 911 Carrera RS 2.7’s 50th anniversary held in Paris.
“With such a strong heritage shared with Porsche in the racing field, we are excited to present a new watch that embodies every aspect of this incredible sport. It is also a nod to the history shared by TAG Heuer and Porsche – a history on which we continue to build. Together, with their expertise and creativity, our teams have created a bold and powerful timepiece encased in a sporty yet elegant design,”TAG Heuer CEO Frédéric Arnault says.
“The TAG Heuer Carrera Chronograph x Porsche Orange Racing is all about the racing universe and represents the high performance and thrill of speed, values that we share deeply with TAG Heuer, and a fine example of our common mindset as we continue our exciting journey as partners,” Robert Ader, Chief Marketing Officer at Porsche AG, added.
The new TAG Heuer Carrera Chronograph x Porsche Orange Racing also marks a premiere: for the first time in its 162-year history, TAG Heuer introduces an extensively paved 29-mm timepiece to its collections, signaling the brand’s commitment toward an increasingly luxurious assortment, an even wider range of sizes and fresh and exciting designs for women.
The TAG Heuer Carrera Chronograph x Porsche Orange Racing upholds the quality and performance offered by the in-house Calibre Heuer 02, a movement manufactured entirely at TAG Heuer’s Chevenez facility and consisting of 168 parts, including a column wheel and a vertical clutch. These features allow for exceptional chronometric performance and offer an impressive power reserve of 80 hours.
The design of the watch keeps Porsche`s aesthetic but also the racing universe that surrounds it. The vibrant orange color can be found throughout the watch, inspired by the color of the heat sparks made by the car on the asphalt. It also nods to the color of fire, an emblematic symbol of speed. This orange color can be seen on the Porsche logo on the bezel, as well as on the lacquer on the crown and the graphic details present in small touches on the dial, with “azuré” counters and an orange seconds hand. Another key color in this special edition is black, which elegantly reinforces the brightness of the orange by contrast. To create this harmonious finish with tasteful touches of color, the TAG Heuer designers have used black in various textures and finishings.
The case has been given the highest-quality black treatment possible – diamond-like carbon (DLC), with its extremely deep, elegant color and unfailing resistance. The black dial finishing is inspired by kinetics and speed.
One legacy from the 2021 and 2022 TAG Heuer Carrera x Porsche is the custom-designed oscillating weight, which pays homage to the Porsche steering wheel. The weight is visible through the sapphire glass case back and is labelled with “Porsche” and “TAG Heuer” and features black and orange touches, such as the column wheel, harmoniously tying together the design of this new watch.
The timepiece’s carbon-like calfskin strap – in black, highlighting the vivid orange – is the perfect finishing touch to the racing inspiration of the TAG Heuer Carrera Chronograph x Porsche Orange Racing. Its stitching is a subtle nod to the seat upholstery of Porsche cars, with the dramatic contrast of the orange stitching and lining hinting at the racing marks cars make at high speed.
Produced as a special edition, the TAG Heuer Carrera Chronograph x Porsche Orange Racing is presented in specially designed co-branded TAG Heuer x Porsche black packaging with vibrant orange details. The new watch will be available from February 2023, and sold in TAG Heuer boutiques, on the brand’s e-commerce websites, and at select retail partners.