Rolex is fighting against COVID-19.

Rolex, perhaps the strongest and best-known Swiss watch brand, is joining in the fight against COVID-19, being in contact with several organizations that are working to fight COVID-19 and support the most vulnerable members of society.

“We are also supporting our partners – some of which are currently experiencing difficulties,” Rolex officially stated.

“As a large company in Switzerland and on an international level, it is our responsibility to take action and work closely with our partners – both those that are fighting the outbreak, and others giving help and comfort to people living in difficult situations.”

Moreover, the legendary brand is staying true to its principles, being very tight-lipped about its humanitarian actions, not using this opportunity in order to garner PR accolades.

“However, given that this is a particularly challenging time for everyone, we would like to remain discreet about our actions. Thank you for your understanding in this matter.”

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