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Run to Monaco offers ultimate luxury launch backdrop

Watch aficionados and motor enthusiasts alike are set to see Roger Dubuis and its partners Pirelli and Lamborghini defy all comers to dare to race alongside the 2018 Run to Monaco. This high-performance annual event will feature the exclusive launch of the new limited colour code Excalibur Spider Pirelli Double Flying Tourbillon Red – performed with winning motorsport tyre rubber.
Roger Dubuis shifts up yet another gear in 2018 with a selection of ultra-sophisticated new timepieces illustrating its high-octane partnerships with motor racing royalty, Pirelli and Lamborghini Squadra Corsa. Screeching power and precision as its battle cry, the Lamborghini Squadra Corsa collaboration kicked off in 2017 with the creation of a new movement inspired by the design of the Aventador S engine; while the liaison with Pirelli was the starting block for a series of Excalibur models inspired by the tyres that Pirelli supplies to high-end motor racing. With a shared dedication to providing unique experiences for their clients, the launch pads for these spectacular timepieces have been varied to say the least. Against this background and playing its “disruptive” card to full effect, with “client experiences” as the joker, the wild child of Geneva watchmaking is once again set to demonstrate what happens when visionary engineers meet incredible watchmakers at the Run to Monaco 2018.

Peak luxury meets peak adrenalin levels
Fantastic scenery, stunning performance, powerful injection of adrenalin and total luxury from start to finish: the Run to Monaco undoubtedly qualifies as one of life’s extraordinary experiences. Not least because it culminates in one of the world’s most famous and lavish motorsports events in the iconic town by the same name. And because amazing experiences rhyme with incredible timepieces, it is entirely natural that from May 22nd to 28th 2018, Roger Dubuis will once again join the world’s most exclusive driving odyssey.  This remarkable journey for supercar owners from all around the world combines exhilarating driving through assiduously planned routes and stylish world-class experiences in breathtaking settings. Each year, participants, most of whom have seen and done it all, are nonetheless repeatedly stunned by fresh surprises and unforgettable moments on an itinerary selected for the remoteness and spectacular scenery of the roads and stopovers.

Dare to race
Accompanying participants on the Run to Monaco, Roger Dubuis is introducing an eight-piece limited colour code Excalibur Spider Pirelli Double Flying Tourbillon Red, featuring rubber inlays from certified Pirelli winning tyres having competed in an official race and true to the colour of the winning tyre.
The maximum pleasure, no holds barred Run to Monaco culminates in an exclusive invitation to join the perfect vantage point to watch Monaco’s iconic event from a beautiful super yacht berthed right in the centre of the action. The ideal spot from which to experience the unleashing of high-performance participants in an event that is the uncontested jewel in the crown of motor racing. And on Sunday May 27th Roger Dubuis will toast the victory of the winning car by unveiling the latest icon in its Perfect Fit partnership with Pirelli.

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