Presented by A. Lange & Söhne, this exclusive event transforms the picturesque Gut Kaltenbrunn into a playground for car enthusiasts, collectors, and aficionados of refined design from every corner of the globe.

Available in German for Germany, Austria and Switzerland and in English for the UK , the USA and our International audience, Lifetime Magazine is proud to serve as the official media partner for the Concours. Starting with 2024, Lifetime Magazine has become the official media partner for the Concours of Elegance in Germany and we are proud to continue the partnership in 2025. With an unwavering focus on the intricate beauty and craftsmanship of luxury timepieces, Lifetime Magazine has long catered to a discerning audience that appreciates precision, design, and heritage—values that align perfectly with the upscale spirit of the concours presented by A. Lange & Söhne watchbrand.

As experts in the world of horology, our dedicated coverage will bring an exclusive and refined perspective to the event, intertwining the legacy of automotive excellence with the timeless elegance of fine watches. This partnership not only reinforces the commitment to style and quality inherent in both industries but also promises an enriched experience for enthusiasts who treasure the art of meticulous design and innovation.

A. Lange & Söhne stands as a beacon of precision and artistry, qualities that reverberate profoundly within the automotive realm. Renowned for its meticulously crafted timepieces, the watchmaker mirrors the exactitude and refined engineering celebrated in classic and high-performance automobiles. Just as a fine-tuned car epitomizes mechanical harmony and sophistication, each A. Lange & Söhne creation embodies a blend of tradition and innovation—a shared ethos that resonates with collectors and enthusiasts alike. Their association with the Concours of Elegance Germany 2025 underscores a natural synergy between horological mastery and automotive excellence, celebrating a passion for uncompromising quality that drives both timeless watchmaking and iconic automotive design.

At the heart of this automotive celebration are world’s most exceptional classic and luxury cars—many of which are making their debut on German land. These rare vehicles, coming from Europe, the United Kingdom, the United States, India, and Asia, have been meticulously chosen for their heritage, design, and enduring legacy. Complementing these stunning entries are an additional 100 rare and significant automobiles from iconic manufacturers, specialist concours collectors, and reputable private collections. Together, this collection offers an immersive experience that combines art, engineering, and history in a singular display of excellence.

The event isn’t merely about admiring classic beauty from a distance—it invites guests to actively participate and celebrate the nuanced aspects of automotive passion through a series of distinguished concours competitions. Perhaps the most anticipated of all competitions, the Best of Show Awards transcend traditional judging. Here, vehicle owners themselves partake in a peer-driven vote, celebrating a car that encapsulates automotive perfection through its excellent craftsmanship, design innovation, and storied history. This heartfelt competition underscores the dedication of collectors who believe that every detail speaks volumes about the shared legacy of the automobile.

In a nod to elegance and the subtle strength of feminine influence in the automotive world, the Ladies Concours will spotlight vehicles and presentations that resonate with grace, style, and a touch of panache. It is a celebration of sophisticated design and innovative aesthetics, attracting those who appreciate how automotive excellence can be as nuanced as it is bold.

Honoring the art of automotive curation, the Collectors Concours will be dedicated to vehicles that have been lovingly preserved by their private owners. This category pays tribute to passion, provenance, and the rich stories encapsulated in each machine. It serves as a call to enthusiasts who see the automobile as an heirloom—a dynamic blend of history and personal legacy.

Adding an extra layer of excitement to the festivities is the official RM Sotheby’s Auction. Carefully integrated into the event’s schedule, this auction offers collectors the opportunity to bid on rare and prestigious automobiles. RM Sotheby’s, renowned for its expertise and global reach in high-end automotive auctions, presents a unique chance for passionate collectors to secure pieces of automotive history.

While the gleaming lines and storied histories of classic automobiles are the event’s centerpiece, guests can also expect a feast for the other senses. Gourmet dining experiences, high-end fashion showcases, and luxury exhibits by industry-leading partners further elevate the Concours of Elegance in  an immersive lifestyle event that celebrates not just what drives us on the road, but also style, craftsmanship, and passion.