Now in its ninth edition, this event was represented by a unique and innovative concept in this segment, taking shape through Lifetime Awards Tour 2022.

During this tour, the Lifetime team traveled to Switzerland – the motherland of watches – to personally honor and hand out the Lifetime trophies.

The meetings were attended by Raluca Michailov (Lifetime magazine owner and editor-in-chief) and prominent representatives of the watch brands, in the unique, sophisticated ambiance of the Swiss manufactories.

The feedback we received was positive and overwhelming, with brands responding enthusiastically to the magazine’s initiative.

Thus, no less than 1,300 km were covered and 12 meetings were held to award 12 prizes out of the total 19 prizes of this edition.

This year’s Lifetime Gala was about the value of time, a value that everyone appreciates and feels differently. This concept has been at the heart of the approach to every single meeting we had in Switzerland.

Each meeting was well-appreciated, unique and, above all, inspiring. And it consisted of two special moments: the awarding of the trophy (the ceremony itself), followed by the brand representatives’ answer to the question: “What is the value of time?”

The result was a meaningful one, charged with emotion, knowledge, and new perspectives on this multi-faceted topic.

You can follow the Lifetime team’s journey on our magazine’s Facebook account.

The prizes awarded at Lifetime Gala 2022 are as follows:

Lifetime Vintage – Zenith Defy Revival A3642
Lifetime New Classic – Parmigiani Fleurier Tonda Pf Micro Rotor Steel and Tudor Black Bay Pro
Lifetime Limited Edition – Cartier Privé Tank Chinoise
Lifetime Sports Watch – Breitling SuperOcean Automatic 42 Kelly Slater
Lifetime Chrono – IWC Pilot’s Watch Chronograph Top Gun „Lake Tahoe“
Lifetime Diving Watch – Grand Seiko Spring Drive 5 Days Caliber 9RA5
Lifetime Dress Watch – Bulgari Octo Finissimo Skeleton 8 Days
Lifetime Masterpiece – Roger Dubuis Knights of the Round Table
Lifetime Ladies Watch – Rolex Oyster Perpetual Day-Date, 40 mm, Platinum, Ice Blue Dial
Lifetime Men’s Watch – Chopard L.U.C. Full Strike Sapphire and Panerai Luminor BiTempo
Lifetime Innovation Award – Hermès Arceau Le Temps Voyageur
Lifetime Collectible Brand – Rolex
Lifetime Complication – Greubel Forsey GMT Balancier Convexe
Lifetime Metiers d’Art – Vacheron Constantin „Tribute to Great Civilisations”
Lifetime Watch of the Year – H. Moser & Cie. Streamliner Tourbillon Vantablack
Lifetime Design – Coussin de Cartier
Lifetime Traveling Machines – Bovet 1822 Orbis Mundi

Also, Lifetime’s tour in Switzerland was followed by a special dinner in Bucharest, where prominent guests, watch lovers and enthusiasts, collectors, local representatives and retailers – in a nutshell, a select and exclusive audience – were able to exclusively admire the journey filmed in Switzerland. They admired and tried on watches and jewelry. They reviewed and debated the latest news in the industry. And, to everyone’s delight, they all went home with a customized photo frame, on which “the value of time” was beautifully written, live, for each individual guest.

The Lifetime Awards were presented by an international panel of judges, industry experts, individuals and journalists who constantly take the pulse of the industry, people with over 100 years of cumulative experience in the field.