Top watch and jewellery brand officials, press representatives and high-end clients were present in the aristocratic golden rooms of the Coburg Palace to honour the winners and to celebrate ten years of Lifetime Magazine.

October 24 also marked the second edition of the gala event held in the DACH region, after the success of the previous edition, which took place in Munich at the Kempinski Hotel.

This time, LIFETIME travelled to Vienna to celebrate this year’s winning watches and watch brands. Guests were welcomed to the impressive, exquisitely elegant and aristocratic atmosphere of the Palais Coburg, as befits the royalty of watches.

From LIFETIME WATCH OF THE YEAR to LIFETIME MASTERPIECE, to LIFETIME SOUND OF TIME, and LIFETIME INNOVATION AWARD, we had the joy of presenting awards to many illustrious names from the world of watchmaking during an evening filled with emotion, laughter and gratitude.

As every year, the awards were the result of the international jury meetings, with debates, analyses, nominations and, of course, voting for the most spectacular, creative and innovative watches. The jury consisted of: Raluca Michailov (owner and Editor-in-Chief of Lifetime Magazine), Magdalena Piekarska, Eva Hlinovska, Roxana Nitu, Andrei Kluska, Radu Lilea.

This year, LIFETIME MAGAZINE presented 23 awards celebrating outstanding achievements and excellence in the watchmaking industry.

We are pleased to announce this year’s awards, presented at the Lifetime Awards Gala Dinner:

LIFETIME VINTAGE – Zenith DEFY Revival A3648

LIFETIME NEW CLASSIC – Parmigiani Fleurier Toric Petite Seconde

LIFETIME LIMITED EDITION – Roger Dubuis Excalibur Titanium Monotourbillon

LIFETIME SPORTS WATCH – TUDOR Black Bay 41 mm, steel

LIFETIME CHRONO – Jaeger–LeCoultre Duometre Chronograph Moon

LIFETIME CHRONO – TAG Heuer Carrera Chronograph Skipper

LIFETIME DIVING WATCH – Rolex Oyster Perpetual, 44 mm, yellow gold

LIFETIME DRESS WATCH – Cartier Privé Tortue

LIFETIME MASTERPIECE – Bovet 1822 Récital 28 Prowess 1

LIFETIME LADIES WATCH – Van Cleef & Arpels Lady Arpels Brise d’Été

LIFETIME MEN’S WATCH – Vacheron Constantin Overseas Self-winding 41 mm, pink gold, green dial

LIFETIME INNOVATION – IWC Portugieser Eternal Calendar

LIFETIME COLLECTIBLE BRAND – De Bethune

LIFETIME COMPLICATION – A. Lange & Söhne Datograph Perpetual Tourbillon Honeygold “Lumen”

LIFETIME MÉTIERS D’ART – Breguet Classique Double Tourbillon Quai de l’Horloge 5345

LIFETIME HISTORY IN THE MAKING – Bvlgari Aluminium GMT x Fender® Limited Edition

LIFETIME SOUND OF TIME – Hermès Arceau Duc Attelé

LIFETIME INDEPENDENT AWARD – Czapek Antarctique Flying Diamonds

LIFETIME COUTURE WATCH – Dior Chiffre Rouge Black Ultramatte Chronograph

LIFETIME COUP DE COEUR AWARD – Breitling Chronomat B01 42 NFL Team Editions

LIFETIME CHIC – Piaget Polo Date 42mm “Swiss Chocolate” Brown Dial”

LIFETIME WATCH OF THE YEAR – Chopard L.U.C XPS Forest Green in Lucent Steel

We would like to thank our partners BREITLING and BOVET 1822 for their support, as well as VERONICA SCHMIDT and her FLEURS MAISON BOUTIQUE in Vienna for the fairytale flowers.

LIFETIME – COLLECTIBLE WATCH STORIES is now present at the newsstands in Germany, Austria, Switzerland, the United Kingdom and Romania, and its upcoming issue will also debut in the United States in December 2024.