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In preparation of a truly European event to be held next year, Lifetime – Collectible Watch Stories is embarking on an unprecedented European Awards tour in November 2022, where we aim to bring Lifetime Awards – the Watch Trophies to the worthy winners of this year’s competition, now in its 6th year.

After more than two years of terribly missing visits to watch manufactures and meetings with watch brands officials, Lifetime Magazine decided that, in 2022, Lifetime Awards are the perfect opportunity that will enable our team to travel to Switzerland, to visit the brands and offer the trophies to the winning brands, in a small but emotional and meaningful ceremony.

The jury will begin debating after Geneva Watch Days and the winners will be announced during the month of September.

Then, the winning brands will be contacted by Lifetime Magazine to set a date in November for the manufacture short visit, during which, we will hand over the trophy, the new issue of Lifetime Magazine and, also, a special gift from us.

The Lifetime Awards Tour will take place during the month of November and will also be complemented by live content, on Lifetime website, Facebook and Instagram accounts.

More to follow soon.

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