On the occasion of the Cannes Film Festival, Chopard reinvents the miracle of the Red Carpet Collection.

For the 76th Cannes Festival, held from 16 to 27 May, Caroline Scheufele has designed no less than 76 Haute Joaillerie masterpieces, an array of fascinating works reflecting the boundless curiosity of Chopard’s Co-President and Artistic Director.

Mingling the Artistic Director’s creativity with age-old jewellery-making expertise passed down from generation to generation in the Chopard workshops, the Red Carpet Collection brings a whole range of emotions to the red carpet.

Annually creating an Haute Joaillerie collection featuring the exact number of jewellery masterpieces matching the latest edition of the Festival represents an incredible challenge that is masterfully met each year by Chopard.

Each piece of jewellery in the Red Carpet Collection thus highlights the talent and expertise of the Maison’s Artisans. To express Caroline Scheufele’s creative spirit, they explore the ultimate in innovation: from employing new materials such as titanium to using novel stone-cutting techniques.

Caroline Scheufele draws inspiration from her travels, which she jots down in her travel diaries. It is the curiosity inherent in her approach to the world that fosters her creativity. Architecture, painting, literature, dance, music or cinema: any detail is enough to spark dreams of splendid adornments in this passionate devotee of precious stones.

Chopard makes a point of honour of respecting Nature and works exclusively with the most exceptional gems, shaped by the Earth over the ages. The Maison is the gold standard on the Haute Joaillerie scene in terms of expertise and a selective approach to precious stones – with only the most extraordinary inspiring the jewellery creations in the making with their colour, volume, transparency and unmistakable aura. From discoveries made around the globe, Caroline Scheufele discerns the treasure to which her imagination gives life. The next Red Carpet Collection is set to reveal some unprecedented gems.

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