Chanel, the high-end French brand eponymous with luxury, has just taught the world a lesson in social and economic responsibility.

“As we face the current unprecedented and global health and economic crisis, CHANEL, as a responsible corporate citizen, has decided – in agreement with the social partners – not to avail itself of the partial unemployment system put in place in France.

CHANEL therefore undertakes, for a period of eight weeks from 16 March of last week to 8 May to fully maintain the salaries of CHANEL’s 8,500 employees in France (including the Métiers d’Arts and the manufacturing/production sites*, as well as ERES) for 40 business days. As part of a joint effort pending the end of the crisis and in light of salaries being maintained for this period of eight weeks, fully financed by CHANEL, employees are asked to participate in this act of solidarity,” the brand announced.

The goal is to avoid placing a burden on public finances so that the French government can help the most vulnerable businesses as a priority and, of course, channel its financing into the healthcare system, healthcare workers and emergency services.

Moreover, Chanel is donating 1,2 million euros to the emergency fund created by Fondation de l’AP-HP (the public hospital system for the city of Paris), the Fondation Georges Pompidou and the SAMU (French emergency services). These sums will be used to support hospital workers who have been on the front line since the start of the epidemic. The brand has also donated more than 50,000 face masks to hospitals, firefighters, the police and the gendarmerie in certain departments.

Last but not least, Chanel is mobilizing its partner manufacturers and teams, including close to 150 sewing specialists from the Haute Couture, Ready-to-Wear and Maisons d’Art workshops, to produce protective face masks and gowns. The approval process with the public authorities has been started and production will begin as soon as the prototypes and raw materials have been approved.

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