Lifetime travels to Vienna to celebrate this year’s winning watches. Guests will be welcomed to the exclusive spaces and atmosphere of the Palais Coburg in Vienna on 24 October.

Because Lifetime Magazine is a publication born out of a passion for true and authentic watchmaking.

If someone asked us to sum up everything that Lifetime Magazine means in two or three key words, those words would be: passion, stories and emotions.

These are the foundations and the forces that drove us to start this watch publication back in 2015.

The forces that inspired us to create this unique project and its authentic stories.

And why emotion? Because this is all we have today, in a world where everything moves faster and faster. Because this event is about the emotion of experiencing time, of discovering time on an inspiring and precious watch.

The Lifetime Awards Gala offers a unique perception of time and luxury, a genuine experience, celebrating the most innovative and exceptional watches – and the power a watch brings into our lives. The emotion that comes with it, the story and the real and quiet luxury. An emotion that lasts.

We bring together leading watch brands, journalists, retailers and watch enthusiasts in an enchanting, elite atmosphere.

From LIFETIME WATCH OF THE YEAR to LIFETIME MASTERPIECE, to LIFETIME SECRET TIME, to LIFETIME HISTORY IN THE MAKING, we will have the joy of awarding illustrious names from the world of watchmaking during an evening full of emotion.

Lifetime Magazine is distributed and sold in Germany, Austria, Switzerland, United Kingdom and Romania.