While square watches were particularly popular among women during the 1920s, men shifted from their round pocket watch and started wearing wristwatches around that time. In order to break from the tradition but also for practical reasons, watchmakers starting using the square-shaped case so it would easily accommodate its leather strap. The trendsetters of the time took notice and the innovative shape soon became the fashion item of that period.
The introduction of 1815 Annual Calendar watch from A. Lange & Sohne comes in addition to the Saxonia Annual Calendar. Both watches are complex and the connoisseurs and collectors have now two options for an exclusive timepiece with calendar function.
This year, a new timepiece is unveiled by the Swiss watchmaker, Baume & Mercier. Inspired by its partnership with Indian Motorcycle, America’s First Motorcycle Company, the international watch brand created The Clifton Club Burt Munro Tribute Limited Edition, a watch that honors the motorcycle racing legend and kickstarts this lifestyle partnership.
The Swiss watchmaker Omega has officially inaugurated a new production building in Bienne, Switzerland. This important event was honored by the CEO of Swatch Group, Mr. Nick Hayek; the President and CEO of OMEGA, Raynald Aeschlimann; Head of the Federal Department of Economic Affairs, Education & Research (EAER), Mr. Johann N. Schneider-Ammann; and by the award-winning Japanese architect, Shigeru Ban.
Half a century after setting its first absolute diving record, in 2012, Rolex came back to the Pacific Ocean, for a new descent into the Mariana Trench. Its goal: to demonstrate that it is always ready to reach places that no other watch brand has ever dreamed of reaching.