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While square watches were particularly popular among women during the 1920s, men shifted from their round pocket watch and started wearing wristwatches around that time. In order to break from the tradition but also for practical reasons, watchmakers starting using the square-shaped case so it would easily accommodate its leather strap. The trendsetters of the time took notice and the innovative shape soon became the fashion item of that period.


The Swiss watchmaker Omega has officially inaugurated a new production building in Bienne, Switzerland. This important event was honored by the CEO of Swatch Group, Mr. Nick Hayek; the President and CEO of OMEGA, Raynald Aeschlimann; Head of the Federal Department of Economic Affairs, Education & Research (EAER), Mr. Johann N. Schneider-Ammann; and by the award-winning Japanese architect, Shigeru Ban.