Two major premieres for the Swiss Watchmaker Omega are the unveiling of the new De Ville Tresor Collection, followed by the officially opening of the very first brand store dedicated to ladies timepieces.

Omega continues the tradition of creating exquisite timepieces for ladies and introduces the Tresor Collection. Having a refreshing look and design, this new family of watches represents a new vision of Omega dedicated to women. An elegant timepiece with modern accents.

Raynald Aeschlimann, President and CEO of OMEGA, has introduced the new collection by saying: “Certainly, the Trésor has been launched with a new generation of women in mind. Today, OMEGA knows that a watch is not simply about checking the time. More than often, it is seen as an ‘ultimate accessory’, used to reflect the personality and style choices of the wearer. This was an important consideration in our design.”

With this important occasion, Omega starts a partnership with Kaia Gerber, one of the fastest rising names in fashion, which is a perfect face for the style and attitude of Omega De Ville Tresor collection.

At this moment, a total of 9 different models are available within the new collection. Available in either 39 mm or 36 mm sizes, each timepiece is driven by the highly-precise OMEGA calibre 4061, a quartz movement that allows for a beautifully slim case. The cases themselves are made in stainless steel or 18K Sedna™ gold, with diamond paving that curves along each side.

The watches are also offered in a diverse range of dial colors, from opaline silver to white motherof- pearl, and are further distinguished by their slender Roman Numerals and elegantly thin hands. To add to the collection’s modern spirit, each watch is presented on a colorful fabric or leather strap and the crowns are embellished by a flower design, made from five OMEGA logos in red liquid ceramic.

Finally, each Trésor model has been given a special mirrored caseback with a “Her Time” pattern.

Also a premiere for the Swiss Watchmaker Omega is the opening of a unique brand store dedicated to ladies watches in New York. The “Her Time” Pop Up store officially unveiled on Thursday and will remain in place until March 2018. To celebrate the opening and to cut the official ribbon, OMEGA VP Sales International, Frederic Nardin, was joined by the British actress Naomie Harris.

Inspired by OMEGA’s recent “Her Time” exhibition, the store gives visitors a unique insight in the brand’s history of women’s watchmaking. Amongst the elegant white and gold décor, many vintage timepieces and examples of classic advertising are on display, from Art Deco creations to secret jewelry watches from the brand’s early years.

As well as this, a complete collection of current OMEGA ladies’ watches can be found on sale, with a special focus on the newly released Trésor collection, which has been uniquely crafted for a new generation of women in mind.

Lifetime Magazine US was proud to join the special evening of the Her Time Boutique launching and to discover the De Ville Tresor collection.

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